FREE IPAD 2 WITH FOUR MICHELIN ULTRAFLEX TECHNOLOGY TYRES

Stoke-on-Trent – March 13, 2012

Farmers hoping for an added incentive to upgrade their agricultural tyres need look no further. Michelin has announced that the first 50 customers to purchase four Ultraflex technology tyres on the replacement market in March and April 2012 will receive a free iPad 2.

This offer is only available to customers purchasing their tyres from one of Michelin’s 36 Exelagri dealers. The tyres must be purchased, supplied and fitted in a single transaction before 30 April 2012 to qualify.

The first 50 customers to complete an in-store entry form and send it to Michelin will receive an iPad 2, with 16GB of memory and Wi-Fi capability.

Tyres featuring Michelin’s Ultraflex technology include XeoBibs and AxioBibs – designed for use on tractors, CerexBibs – fitted on combine harvesters and SprayBibs – for self-propelled sprayers.

Michelin’s patented Ultraflex technology allows the latest generation of agricultural tyres to carry the same load at lower pressure, or heavier loads at the same pressure.  This results in better traction on dry and wet soil, a larger footprint with less soil compaction and improved comfort on the road and in fields.

For your nearest Exelagri dealer, please call Michelin’s agricultural specialist team on 0845 366 1540.

The closing date for receipt of entry forms is 31 May 2012.

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MICHA/036/12

Michelin (www.michelin.co.uk)

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tyres for every type of vehicle, including aircraft, bicycles, cars, earthmoving machines, farm equipment, trucks and motorcycles. Michelin employs 115,000 people, has sales organisations in more than 170 countries and operates 69 production sites in 18 countries throughout five continents. The Company also publishes travel guides, hotel and restaurant guides, maps and road atlases and offers electronic mobility support services on ViaMichelin.com. Research and development is undertaken in technology centres in Asia, Europe and North America.

For further press information please contact:

Paul Cordle, Michelin Press Office
Tel: 44 (0) 1782 402341      Email: paul-m.cordle@uk.michelin.com

James Keeler, Garnett Keeler PR, Inver House, 37-39 Pound Street, Carshalton, Surrey, SM5 3PG
Tel: 44 (0)20 8647 4467   Fax: 44 (0)20 8544 4711   E-mail: james.keeler@garnettkeeler.com

PHOTO CAPTION:  Tyres featuring Michelin’s Ultraflex technology include XeoBibs and AxioBibs – designed for use on tractors, CerexBibs – fitted on combine harvesters and SprayBibs – for self-propelled sprayers. 

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Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tyres for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The Group also has a Technology Centre, responsible for research and development, with operations in Europe, North America and Asia. (www.michelin.com)

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