Stoke-on-Trent – March 13, 2013

Michelin has created a free downloadable guide advising farmers and contractors on how they can better protect their soil.

The easy-to-follow booklet entitled: ‘Protect Your Soil’ offers a range of useful hints and tips from determining the different types of soil to ways to prevent soil damage by compaction.

Split into five sections, including chapters on the impact of tyres and the benefits of fitting tyres with Michelin’s Ultraflex technologies, the booklet offers a number of practical solutions for overcoming soil compaction.

“Trying to reduce soil compaction is at the forefront of many farmers’ and contractors’ minds and as such we wanted to produce an easy-to-use and interesting guide, that would help those in the agricultural industry better understand their soil, and the steps they need to take in order to reduce compaction,” says Mike Lawton, Commercial Director of Michelin’s Agriculture division.

Designed specifically for agricultural equipment, the full patented Ultraflex tyre range includes AxioBib and XeoBib tyres for use on tractors, CerexBib tyres for combine harvesters and SprayBib tyres for self-propelled sprayers.

To download the booklet click http://goo.gl/7WPgn or request a copy by calling 0845 3661540 (UK), or 014 595955 (Republic of Ireland).                                                                                   


Michelin (www.michelin-agricultural-tyres.co.uk)

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tyres for every type of vehicle, including aircraft, bicycles, cars, earthmoving machines, farm equipment, trucks and motorcycles. Michelin employs 115,000 people, has sales organisations in more than 170 countries and operates 69 production sites in 18 countries throughout five continents. The Company also publishes travel guides, hotel and restaurant guides, maps and road atlases and offers electronic mobility support services on ViaMichelin.com. Research and development is undertaken in technology centres in Asia, Europe and North America.

For further press information please contact:
Paul Cordle, Michelin Press Office
Tel: + 44 (0) 1782 402341           Email: paul-m.cordle@uk.michelin.com

James Keeler, Garnett Keeler PR, Inver House, 37-39 Pound Street,
Carshalton, Surrey, SM5 3PG
Tel: +44 (0)20 8647 4467   Fax: +44 (0)20 8544 4711   E-mail: james.keeler@garnettkeeler.com



About Us

Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tyres for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The Group also has a Technology Centre, responsible for research and development, with operations in Europe, North America and Asia. (www.michelin.com)