NEW MICHELIN FARM TYRE PRESSURE APP IS ‘ONE OF A KIND’
Stoke-on-Trent – December 9, 2014
Michelin is making it much easier for farmers and contractors to get the most out of their tyres, by launching a new farm tyre pressure app for smartphones.
The new app, which Michelin claims is a one of a kind in the market, puts real-time agricultural tyre pressure information just a photo and a couple of clicks away. It can instantly work out the most appropriate tyre pressures for the desired load and speed on any farm tractor, ensuring users can access a bespoke tyre set-up in the field.
Using the Michelin Pressure Calculator is straightforward, with three easy steps for the user to follow. Firstly, the user must enter the weight of the load supported by front and rear axle. Then they must select the size and type of Michelin tyre fitted to the front and rear of the tractor using the drop down menus.
Once that is complete the farmer must take a photo of the tractor on their smartphone. The app’s built-in camera function is able to calculate the precise load distribution and the length of the overhang, measured from the wheels, to help define the optimum pressure recommendations. Results can be saved in a special ‘My Tractor’ folder or shared by email.
Mike Lawton, Commercial Director of Michelin’s Agricultural Division in the UK and Ireland, says: “These days most farmers are fully connected in the field, thanks to huge advances in mobile phone technology. Our development teams saw great potential for an app to help farmers and contractors set their tyres to the optimum pressure. Early feedback from trial users has surpassed both ours and their expectations; naturally, we’re incredibly excited about this launch.”
The Michelin Pressure Calculator mobile app is downloadable for free on Android devices, and will be released on iOS in January 2015. It is available in four languages: English, French, German and Spanish.
ends
Michelin (www.michelin-agricultural-tyres.co.uk / @MichelinAgriUK)
Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tyres for every type of vehicle, including aircraft, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks. It also offers electronic mobility support services on ViaMichelin.com and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 111,200 employees and operates 67 production plants in 17 different countries. The Group has a Technology Centre in charge of research and development with operations in Europe, North America and Asia. (www.michelin.com)
For further press information please contact:
David Johnson, Michelin Press Office
Tel: + 44 (0) 1782 402341 Email: d.johnson@uk.michelin.com
James Keeler, Garnett Keeler PR, Inver House, 37-39 Pound Street,
Carshalton, Surrey, SM5 3PG
Tel: +44 (0)20 8647 4467 Fax: +44 (0)20 8544 4711 E-mail: james.keeler@garnettkeeler.com
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