MICHELIN LAUNCHES ONLINE TYRE LABELLING GUIDE

Stoke-on-Trent – May 17, 2012

Michelin is helping truck, bus and coach fleets get to grips with the new EC/1222/2009 regulation on tyre labelling, which will come into force from 1 November 2012.

The company has launched a dedicated tyre labelling information module at http://www.michelinonline.co.uk/trucktyrelabelling/ which explains everything fleet operators need to know about the legislation, including why it is being introduced, what tyres it covers, an overview of the different rating criteria and what benefits it offers fleets.

Sharn Samra, Michelin’s Head of Truck & Bus Marketing in the UK and Ireland, explains: “The introduction of tyre labelling is a big step for the industry and will act as an important decision-making tool for fleets.  Naturally, Michelin is keen to support any initiative which will improve the overall quality of tyres on the market.”

Michelin’s online tyre labelling guide provides essential information on the three criteria included within the legislation – energy efficiency, wet grip (during braking) and external rolling noise – plus details on what each individual rating will mean.

Samra adds: “Tyre labelling will be a good starting point when it comes to choosing tyres, but fleets should remember that this information must be considered in conjunction with their own specific business requirements.  It’s vital to choose a tyre offering the right balance of performance.

“Other factors to take into account include tyre longevity, braking on dry surfaces, resistance to aggressive surfaces, load capacity, road holding, traction and total cost of ownership.  Plus, for bus and coach operators in particular, passenger comfort.

“We recommend fleets utilise the new tyre labelling information in conjunction with the advice available from respected tyre manufacturers and service providers.”

ends

MICHT/066/12

Michelin (www.michelin.co.uk)

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tyres for every type of vehicle, including aircraft, bicycles, cars, earthmoving machines, farm equipment, trucks and motorcycles. Michelin employs 115,000 people, has sales organisations in more than 170 countries and operates 69 production sites in 18 countries throughout five continents. The Company also publishes travel guides, hotel and restaurant guides, maps and road atlases and offers electronic mobility support services on ViaMichelin.com. Research and development is undertaken in technology centres in Asia, Europe and North America.

For further press information please contact:

Paul Cordle, Michelin Press Office
Tel: 44 (0) 1782 402341      Email: paul-m.cordle@uk.michelin.com

James Keeler, Garnett Keeler PR, Inver House, 37-39 Pound Street, Carshalton, Surrey, SM5 3PG
Tel: 44 (0)20 8647 4467   Fax: 44 (0)20 8544 4711   E-mail: james.keeler@garnettkeeler.com

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Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tyres for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The Group also has a Technology Centre, responsible for research and development, with operations in Europe, North America and Asia. (www.michelin.com)

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The introduction of tyre labelling is a big step for the industry and will act as an important decision-making tool for fleets.
Sharn Samra, Michelin’s Head of Truck & Bus Marketing in the UK and Ireland