The Balancing Act’s Mission Makeover Opens Opportunity For Brand Partners to Help Women Transform Their Lives

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Hosted by Julie Moran, reality series Mission Makeover airing on Lifetime opens up opportunity for brand partners to join Season 4 with mission to help makeover women’s lives inside and out through better health and wellness, and engage female viewers to do same     

(Pompano Beach, FL – CISION WIRE – November 19, 2013) The producers of O2 Media’s popular morning show The Balancing Act® airing on Lifetime® TV are searching for content partners for Season 4 of the hit makeover reality series Mission Makeover that range from nutrition, healthy food and living, wellness, fitness, fashion and beauty brands -- and that can really make a difference in women’s lives.

Mission Makeover is a 26 episode series that follows the powerful and inspirational journey of women on their mission of a lifetime – to completely make over every aspect of their lives. Although the weight loss aspect is a big part of the transformation goal, the series takes it to the next level and strives to help women look and feel better about themselves inside and out, in the areas of fitness, beauty, nutrition and personal relationships.

This season, family dynamics will play an important role from interesting ways to make fitness fun to addressing the national epidemic of childhood obesity. The aim is to bring out the women’s “inner winner” and that means both internal and external transformations.

Julie Moran, known for anchoring ABC’s Wide World of Sports, hosting Entertainment Tonight for seven years, The Balancing Act and two seasons of Mission Makeover will be there every step of the way as the women travel the makeover road.

The makeover cast will also receive the support and the tools they need from industry experts in nutrition, fitness, beauty and wellness. World-renowned motivational speaker and P90X fitness program creator Tony Horton, Insanity Creator Shaun T, and celebrity stylist Lisa Cera are just three of the experts who have guided the women in past seasons.

The Mission Makeover series, recently winning 5 of the production industry’s distinguished Telly Awards, is scheduled to air Season 4 from September through December 2014 on Mondays and Tuesdays at 7:30-8:00 am (ET/PT) on the Lifetime Network.

For more information on how to become a part of the Mission Makeover series, please contact: Doug Campbell, Executive Vice President of Programming for The Balancing Act at 954-691-1102 or email: doug@thebalancingact.com, or Lauren Giannetti, Director of Programming at 954-979-8323 x 310 or email lnewman@thebalancingact.com.

About Mission Makeover™

Now in its’ third season, Mission Makeover™ is a special series that chronicles the 13-week journey of four women as they set out to transform their lives.  Nutrition, fitness, style and life coach experts give the women the tools and guidance they need to make significant life changes and achieve a healthier lifestyle.  America’s best fitness, beauty, health and nutrition brands partner with the show to further enhance the experience. http://www.thebalancingact.com/mission-makeover/

For more information about O2 Media Inc.’s Branded Entertainment Product Placement and TV Brand Integration, please visit: http://o2mediainc.com/Pages/187/Branded-Entertainment

Media Contact:        

O2 Media, Inc.

pamela@o2mediainc.com

(954) 691-1102

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