﻿<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Cision News</title><link>https://news.cision.com</link><description>Cision is the leading global provider of media research, distribution, monitoring and evaluation services. With over 40 locations throughout the world, Cision provides the insight, expertise and intelligence that improve performance and build reputations.</description><pubDate>Tue, 09 Jun 2026 12:00:45 GMT</pubDate><image><title>Cision News</title><width>146</width><height>60</height><link>https://news.cision.com</link><url>https://news.cision.com/Content/img/news-logo.png</url></image><item><title>MassChallenge Founder Says Entrepreneurs Need to Make Customers the Heroes in Their Public Relations Efforts</title><link>http://news.cision.com/morrissey---company/r/masschallenge-founder-says-entrepreneurs-need-to-make-customers-the-heroes-in-their-public-relations,c9242445</link><guid isPermaLink="false">cision476247</guid><description><![CDATA[BOSTON (April 3, 2012) – Successful early stage firms build a public relations strategy into their company’s growth plan from day one and not as an afterthought, according to Akhil Nigam, a leading expert on entrepreneurism and founder of MassChallenge (http://masschallenge.org/), the largest-ever startup accelerator and competition. In an interview with Morrissey & Company (http://www.morrisseyco.com/), an integrated communications firm, Nigam said public relations campaigns for early stage companies should focus on the customer as the “hero” and less on the entrepreneurs themselves.

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