DreamHack and Superliga create eSuperliga

MTG’s DreamHack entered a unique multiyear media partnership with Discovery Networks Denmark and Danish Superliga, the highest football league in Denmark, in-line with MTG’s strategy to nurture the esports ecosystem and ignite expansion into larger audiences.


  • DreamHack partners with the Danish Superliga and Discovery Networks Denmark to create eSuperliga, the first of its kind national FIFA league
  • Top Danish football clubs will compete on both physical and virtual pitches
  • New visionary media product brings the thrill of competitive gaming to sports fans

The inaugural season kicks off November 5th, 2018 and will span 7 weeks. It will see top-tier Danish football clubs competing for a prize pool of EUR 50,000 in EA SPORTS™ FIFA 19 as part of the Official League Qualifying events in the EA SPORTS™ FIFA 19 Global Series.

A groundbreaking esports media product, eSuperliga will be streamed on Dplay and broadcast live twice a week on Canal 9 in a studio setting that will boast well-known sports commentators and pundits with extensive knowledge of the FIFA gameplay.

Peter Nørrelund, EVP, Head of Product Development and Incubation, and Co-CEO of DreamHack commented: “MTG has been partners with Superliga for 20 years, and the new competitive gaming tournament is a natural digital evolution of the most watched sports league in Denmark. Together with Electronic Arts' hit FIFA 19 as the playing field, we are creating a first-class esports product tailored for TV viewers, with superior production quality, consistent schedule and gripping storytelling around the action.”

Each of the 16 eSuperliga teams commits to building a powerful league, where the best meet the best, by signing a professional contract with at least one FIFA player and recruiting a minimum of two players and a coach.

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MTG (Modern Times Group MTG AB (publ.)) is a leading international digital entertainment group and we are shaping the future of entertainment by connecting consumers with the content that they love in as many ways as possible. Our popular entertainment brands span Content Production, TV, Radio and eSports, and are available around the world. Born in Sweden, our shares are listed on Nasdaq Stockholm (‘MTGA’ and ‘MTGB’).

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