Everymobile launched in Spain

EVERYMOBILE LAUNCHED IN SPAIN Modern Times Group MTG AB, today announced the establishment of its mobile service company, Everymobile, in Spain. Everymobile will begin a commercial cooperation with Telefónica which with its 14 million subscribers under the Movistar brand is Spain's largest mobile telephony operator. "By cooperating, we can offer SMS services and communicate directly with Telefónica's subscribers," says Henrik Sundewall, president of Everymobile AB, part of the new New Media business area within MTG. Content and services for Spanish mobile telephony users is based on a local language version of the mobile portal Everymobile.com, which was launched in Sweden last week. Common services, such as ringing tones and logos for mobile phones, will be combined with local content where Everymobile will be able to take advantage of New Media's existing operations in Spain, such as the Spanish version of the Everyday.com Internet portal (jointly owned with Tele2) and teletext services that Everytext (formerly InTV) has been producing since 1995 for the national TV channel Telecinco and for regional TV channel Telemadrid. In addition, Everymobile in Spain cooperates with Metro International S.A., which earlier this year launched the free, wholly advertising- funded newspaper Metro in Barcelona. "The commercial cooperation with Telefónica is an important first step in the effort to establish ourselves in Spain, where MTG, and Metro, already have comprehensive operations," says Sundewall. Everymobile.com is available in Swedish at present, but more language versions will follow shortly, e.g. for Norway and the Baltic countries. The New Media business areas also includes Everyday.tv as the interactive TV portal for Viasat Broadcasting's digital platform, Everyday.com, traditional teletext within Everytext, and Webad, the advertising sales company for new media and Everymobile. For further information, please visit www.mtg.se, e-mail info@mtg.se or contact: Hans-Holger Albrecht, CEO & President +46-8-562 000 50 Matthew Hooper, Investor enquiries +44 (0) 7768 440 414 Bert Willborg, Media enquiries +46 707 27 70 22 Modern Times Group MTG AB has seven business areas: Viasat Broadcasting (free and pay TV comprising 18 television channels in eight countries), Radio (seven networks in five countries), New Media (the Everyday interactive TV portal, Internet portal, and teletext services), Publishing (financial news and media services, other magazine and book publishing), Modern Interactive (traditional home shopping, e-commerce, and logistics), SDI Media (subtitling and dubbing services), and Modern Studios (content production and film library). Modern Times Group MTG AB's class A and B shares are listed on the OM Stockholm Exchange's O list (symbols: MTGA and MTGB) and on the Nasdaq National Market in New York (symbol: MTGNY). ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2001/04/02/20010402BIT00910/bit0001.doc http://www.bit.se/bitonline/2001/04/02/20010402BIT00910/bit0002.pdf

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