Metro in Holland expands to Rotterdam subway

METRO IN HOLLAND EXPANDS TO ROTTERDAM SUBWAY Starting Monday, September 13, the newspaper Metro will be available at all 42 subway stations in Rotterdam. Metro in Holland has signed a contract with Rotterdam Public Transport Company (RET). In Rotterdam, Metro competed for the contract against Spits, published by the morning daily De Telegraaf. "RET chose to cooperate with Metro because of the quality of the newspaper and the professionalism of its organization," says George Hoogendoorn, in RET's marketing department. This will boost the print run for Metro in Holland by 40,000-60,000 copies. In the next few months, total circulation in Holland is expected to increase to 350,000. That will include the stations in Nijmegen and Zwolle, based on the agreement with the public transportation company NS Stations, which controls the majority of intercity and commuter lines in the Netherlands. Metro was published for the first time in Stockholm, in 1995. Two years later, the first foreign edition was published in Prague. Last year, local editions were added in Budapest and Gothenburg, Sweden. Metro was launched in Holland earlier this summer, and the English-language Metro Europe was launched in Helsinki in conjunction with Finland's presidency of the EU. Today witnessed the debut of the Finnish-language edition of Metro in Helsinki. In six more days, Malmö, Sweden, will get its own edition, too, coinciding with initial distribution in the Rotterdam subway system. Agreements have also been signed to commence publication of Metro within the next six months in Philadelphia, Pennsylvania, and in Santiago, Chile. For additional information, please contact Pelle Törnberg, president and CEO of MTG, at +46-8-5620 0050, or Bas Douma, Communications department, RET, at +31-10- 447 5654. Modern Times Group MTG AB is listed on the Stockholm Stock Exchange's O list (symbol: MTG) and on the Nasdaq National Market in New York (symbol: MTGNY). ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/1999/09/07/19990907BIT00500/bit0001.doc http://www.bit.se/bitonline/1999/09/07/19990907BIT00500/bit0002.pdf

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