Metro increases the newspaper consumption in Gothenburg

METRO INCREASES THE NEWSPAPER CONSUMPTION IN GOTHENBURG Since its launch on 16 February the Gothenburg edition of the Metro newspaper has changed the newspaper-reading habits of the city´s residents. According to an enquiry carried out by SIFO (the Swedish Institute of Public Opinion Research) there has been a rise in the total volume of newspaper reading; and almost one in three of the 120 000 people who read Metro every day do not read either of Gothenburg´s other two dailies. On commission from Metro, SIFO has been conducting an on-going enquiry into the degree of penetration reached by Metro and its competitors in Gothenburg. The study got under way on 3 February (with the Gothenburg edition of Metro making its inaugural appearance on 16 February); every week 260 randomly chosen inhabitants of the Greater Gothenburg area aged between 15 and 79 have been interviewed. [REMOVED GRAPHICS] For further information, please visit www.mtg.se, or email info@mtg.se or contact: Hans-Holger Albrecht, President & CEO tel: +46 8 562 000 50 Matthew Hooper, Investor & Press Relations tel: +44 20 7321 5010 Modern Times Group MTG AB has seven business areas: Viasat Broadcasting (free-to-air and pay TV channels in nine countries), Radio (seven networks in five countries), New Media (the Everyday interactive TV portal, Internet portal, Mobile portal, and teletext services), Publishing (financial news and information services), Modern Interactive (home shopping, e-commerce, and logistics), SDI Media (subtitling and dubbing services), and Modern Studios (content production and library). Modern Times Group MTG AB's class A and B shares are listed on the Stockholmsbörsen O-list (symbols: MTGA and MTGB) and on the Nasdaq National Market in New York (symbol: MTGNY). Modern Times Group MTG AB has seven business areas: Viasat Broadcasting (free-to-air and pay TV channels in nine are )MODERN TIMES GROUP MTG AB Skeppsbron 18, Box 2094, SE-103 13 Stockholm, Sweden Tel. +46 8 562 000 50 Fax. +46 8 20 50 74 (Publ) Registration No. 556309- 9158 www.mtg.se ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2004/01/05/20040105BIT00310/wkr0001.doc http://www.waymaker.net/bitonline/2004/01/05/20040105BIT00310/wkr0002.pdf

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