MTG acquires TV rights to English Premier League football in Sweden and Denmark until 2016

Modern Times Group MTG AB (publ.) (‘MTG’ or ‘the Group’), the international entertainment broadcasting group, today announced that it has acquired the television broadcasting rights to England’s Barclays Premier League in Sweden and Denmark from the start of the 2013/2014 season until the end of the 2015/2016 season from the Premier League.

The rights include coverage of all 38 rounds of the Barclays Premier League, comprising matches played in close to 200 individual time slots. All of the rights are exclusive on all platforms in Sweden. The rights to approximately 280 of the matches are exclusive on all platforms in Denmark, while the rights to approximately 100 matches are non-exclusive.

MTG currently holds the exclusive broadcasting rights to the Barclays Premier League on all platforms in Sweden until the end of the 2012/2013 season, and also holds the pay-TV broadcasting rights in Denmark for the same period.

Under the terms of the new agreement, the matches will be shown in Sweden on the Viasat premium pay-TV sports channels. The channels will broadcast coverage with local commentary from all time slots from every Premier League round from August to May, as well as additional programmes featuring highlights, profiles, interviews and analysis. MTG’s Viasat sports channels are available on the Viasat satellite platform, as well as through all major third party IPTV and cable networks.

The Danish TV3 free-TV channels will broadcast coverage with local commentary from all time slots from every Premier League round from August to May, as well as additional programmes featuring highlights, profiles, interviews and analysis.

MTG currently holds the broadcasting rights to the Barclays Premier League not just in Sweden and Denmark, but also in Estonia, Latvia, Lithuania and Bulgaria.

Hans-Holger Albrecht, President and CEO of MTG, commented: “The Barclays Premier League is the most popular domestic club football competition in the world and has a huge fan base in Scandinavia. We are therefore delighted to have both prolonged our exclusive TV rights in Sweden and now secured an enhanced rights package in Denmark. We will continue to provide viewers with premium coverage of matches for the next three years in SD, HD and 3D, and on as many platforms and devices as possible. High quality delivery of the best entertainment content on an ‘anytime anywhere’ basis is what Viasat is all about.”

Premier League Chief Executive, Richard Scudamore, said: “We are extremely pleased that Modern Times Group has won the rights to broadcast the Barclays Premier League in Sweden and Denmark. I am sure they will continue to deliver fantastic coverage of the League to our many fans in both countries.”

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For further information, please visit www.mtg.se or contact:

Hans-Holger Albrecht, Chief Executive Officer
Tel:                               +46 (0) 8 562 000 50

Matthew Hooper, Head of Corporate Communications & Planning
Tel:                               +44 (0) 7768 440 414
Email:                           investor.relations@mtg.se / press@mtg.se

Modern Times Group (MTG) is an international entertainment broadcasting group with operations that span four continents and include free-TV, pay-TV, radio and content production businesses. MTG’s Viasat Broadcasting operates free-TV and pay-TV channels, which are available on Viasat’s own satellite platforms and third party networks, and also distributes TV content over the internet. MTG is also the largest shareholder in CTC Media, which is Russia’s leading independent television broadcaster.

Modern Times Group is a growth company and generated record net sales of SEK 13.5 billion in 2011. MTG’s Class A and B shares are listed on Nasdaq OMX Stockholm’s Large Cap index under the symbols ‘MTGA’ and ‘MTGB’.

The information in this announcement is that which Modern Times Group MTG AB is required to disclose under the Securities Market Act and/or the Financial Instruments Trading Act. It was released for publication at 08:00 CET on 11 May 2012.

About Us

MTG (Modern Times Group MTG AB (publ.)) is a leading international digital entertainment group and we are shaping the future of entertainment by connecting consumers with the content that they love in as many ways as possible. Our popular entertainment brands span Content Production, TV, Radio and eSports, and are available around the world. Born in Sweden, our shares are listed on Nasdaq Stockholm (‘MTGA’ and ‘MTGB’).

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