RIX takes another step - adjusts the format and starts national advertising campaign

RIX TAKES ANOTHER STEP - ADJUSTS THE FORMAT AND STARTS NATIONAL ADVERTISING CAMPAIGN Swedens largest commercial radionetwork RIX have during the last four months been analysing their targetgroup 20+. Focus has been what the listeners realy wants to hear on RIX. The result is clear; the listeners wants better music. As a result of the research, RIX now takes a nother step and adjust their format. On monday the nineth of march the network puts the new product on the air with the tagline "the best music right now". The adjustment basicly consists of a higher share of new music and less music of the seventies and eighties, but the package of the product is also new. As the new product is put on the air a big national advertising campaign is also initiated. It will be a combined outdoor and print campaign in all of RIX 25 broadcasting cities. For further information, please visit www.mtg.se, or email info@mtg.se or contact: Hans-Holger Albrecht, President & CEO tel: +46 8 562 000 50 Matthew Hooper, Investor & Press Relations tel: +44 20 7321 5010 Modern Times Group MTG AB has seven business areas: Viasat Broadcasting (free-to-air and pay TV channels in nine countries), Radio (seven networks in five countries), New Media (the Everyday interactive TV portal, Internet portal, Mobile portal, and teletext services), Publishing (financial news and information services), Modern Interactive (home shopping, e-commerce, and logistics), SDI Media (subtitling and dubbing services), and Modern Studios (content production and library). Modern Times Group MTG AB's class A and B shares are listed on the Stockholmsbörsen O-list (symbols: MTGA and MTGB) and on the Nasdaq National Market in New York (symbol: MTGNY). MODERN TIMES GROUP MTG AB Skeppsbron 18, Box 2094, SE-103 13 Stockholm, Sweden Tel. +46 8 562 000 50 Fax. +46 8 20 50 74 (Publ) Registration No. 556309- 9158 www.mtg.se ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2004/01/05/20040105BIT00210/wkr0001.doc http://www.waymaker.net/bitonline/2004/01/05/20040105BIT00210/wkr0002.pdf

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