ZTV is growing rapidly - now the distance to MTV is bigger than ever

ZTV IS GROWING RAPIDLY - NOW THE DISTANCE TO MTV IS BIGGER THAN EVER During September ZTV has doubled its number of viewers compared with the same period last year. Accumulated during 1997 compared with 1996 ZTV has increased the number of viewers with 25 percent, which makes ZTV the most rapidly growing TV-channel in Sweden. No other channel is growing so fast. - By making it easier for the viewers to search in our program scedule the number of viewers has increased fast, Per Sinding-Larsen says. Per Sinding-Larsen is ZTV´s new Program Manager since September 1, 1997. The distance to the English music channel MTV has also increased. Already one years ago ZTV was bigger than MTV. Now the distance has increased even more. One year ago ZTV had an average of 210.000 viewers per day compared with MTV´s 200.000 average daily viewer. In September this year ZTV had 290.000 viewers per day compared with MTV´s 170.000. All figures are taken from the official MMS so called people meters- system in which 650 households are representing Sweden. - However, young people living in second hand or studying are underepresented in theMMS sample population. Researches made by other independent institutes show that, in reality the average viewing on ZTV is more than 50 percent higher than what the MMS-figures show, says Karl Mikael Cakste, President of ZTV. For further information, please visit www.mtg.se, or email info@mtg.se or contact: Hans-Holger Albrecht, President & CEO tel: +46 8 562 000 50 Matthew Hooper, Investor & Press Relations tel: +44 20 7321 5010 Modern Times Group MTG AB has seven business areas: Viasat Broadcasting (free-to-air and pay TV channels in nine countries), Radio (seven networks in five countries), New Media (the Everyday interactive TV portal, Internet portal, Mobile portal, and teletext services), Publishing (financial news and information services), Modern Interactive (home shopping, e-commerce, and logistics), SDI Media (subtitling and dubbing services), and Modern Studios (content production and library). Modern Times Group MTG AB's class A and B shares are listed on the Stockholmsbörsen O-list (symbols: MTGA and MTGB) and on the Nasdaq National Market in New York (symbol: MTGNY). MODERN TIMES GROUP MTG AB Skeppsbron 18, Box 2094, SE-103 13 Stockholm, Sweden Tel. +46 8 562 000 50 Fax. +46 8 20 50 74 (Publ) Registration No. 556309- 9158 www.mtg.se ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2004/01/05/20040105BIT00060/wkr0001.doc http://www.waymaker.net/bitonline/2004/01/05/20040105BIT00060/wkr0002.pdf

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