myTaste: 32 million visitors in December (-13% YoY)
The number of visitors to myTaste in December totalled near 32 million globally, which is an downswing of 13% year-on-year. Meanwhile the number of members continued to grow and passed 7,7 million during this period.
“We’re presenting a strong final month of the year, despite the fact that, as expected, traffic is somewhat lower than last year’s peak. The focus of myTaste is now on improving the user experience and on launching our app globally. These initiatives are done with the aim of increasing the proportion of recurring visitors to help the continued traffic growth. From now on, we won’t be sending out traffic updates each month – instead we’ll communicate these figures to the market in the event of major changes.” says Andereas Friis, CEO of myTaste.
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myTaste is one of the world’s biggest social networks for food and cooking, with visitors from more than 50 countries. Our users discover, save and share 6 million recipes from more than 35,000 food blogs around the world. Read more about myTaste here.
About 203 Web Group AB (publ)
203 Web Group is a publicly traded Swedish media group operating sites in 50 countries. Read more about 203 Web Group here.