Jan Scherman becomes senior advisor at Nepa

Sweden's foremost and one of the best-known experts in the media industry, Jan Scherman joins Nepa AB in the role of Senior Advisor. Thereby Nepa strengthens the company´s already deep industry knowledge by accessing Jan's renowned strategic insight and international network of contacts.

-           With Jan Scherman as business advisor, we are able to add new dimensions to our insights and actions at Nepa. In the end, this means even more business value for our customers, says Fredrik Östgren, CEO at Nepa.

Jan Scherman is perhaps, among many other things, best known for having been the CEO of the TV4 Group, the business manager for Aftonbladet TV, the host of the popular and investigative TV show “Kalla Fakta” and to having received the prestigious award "Stora journalistpriset".

-           Already during my time at TV4, I had the privilege to take part in and to understand the business value of Nepa’s analyzes. We had a long-term cooperation that was extremely important for the success of our TV channels, says Jan Scherman. Therefore, it´s even more pleasing to become an advisor and get the opportunity to directly affect Nepa's continued development.

In addition to acting as strategic advisor in business development, Jan Scherman will also participate in special development projects related to the trigger-based research platform ActionHub®. The ActionHub® register customer behavior and makes it easy for companies to prioritise between customer suggestions. The companies can take immediate action that delivers real financial impact to their businesses.

-           Nepa has a unique expertise and an impressive range of clients in various industries across the world. Their insights on the media industry and changing consumer behavior, stands in a class by itself, Jan Scherman concludes.

About Nepa

Nepa is a company at the crossroads of research, consulting and IT. We use technology and industry expertise to develop innovative and efficient research solutions that go beyond insights and enable action. By combining survey data, behavioral data and business data, we help our clients become truly customer-centric by tying what consumers say to what they actually do. Connecting the dots between data sets transforms the voice of the consumer into a concrete tool for decision-making with real financial impact. We call it the ActionHub®.

Headquartered in Stockholm, we have ongoing assignments in over 50 countries across five continents. Local presence in China, Denmark, Finland, India, Norway, Singapore, Sweden and the United Kingdom ensures hands-on service for our clients.

For information, please visit www.nepa.com or contact our EVP & CFO P-O Westerlund, p-o.westerlund@nepa.com, +46 706 404 824  

About Us

Nepa was founded in 2006 with the goal of radically changing the traditional research industry by turning customer data into actionable insights that can have an immediate impact on company bottom lines. Today, Nepa has emerged as one of Europe’s fastest growing companies and is pioneering new approaches to combining customer feedback, panel data and online consumer behavior with point of sale information through its CX IQ hub. With its offices in Stockholm, Helsinki, Oslo, Cophenhagen, London, Mumbai and most recently, New York, Nepa has more than 350 clients in more than 50 countries across various industries, including retail, telecom and media and entertainment. Nepa launched an IPO in April 2016 and trades on the NASDAQ Stockholm Stock Exchange.

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With Jan Scherman as business advisor, we are able to add new dimensions to our insights and actions at Nepa. In the end, this means even more business value for our customers.
Fredrik Östgren, CEO at Nepa
Already during my time at TV4, I had the privilege to take part in and to understand the business value of Nepa’s analyzes. We had a long-term cooperation that was extremely important for the success of our TV channels, says Jan Scherman. Therefore, it´s even more pleasing to become an advisor and get the opportunity to directly affect Nepa's continued development.
Jan Scherman
Nepa has a unique expertise and an impressive range of clients in various industries across the world. Their insights on the media industry and changing consumer behavior, stands in a class by itself.
Jan Scherman