Matt Nitzberg named Chief Client Officer at Nepa US

Industry veteran joins to help bring company’s innovative consumer science driven research to US-based Consumer Packaged Goods, Retail Clients.

Matt Nitzberg has joined Nepa, a leading provider of customer experience and marketing optimization solutions, to work with the company’s growing roster of U.S.-based consumer packaged goods (CPG) and retail clients.

“Retailers and CPG companies need new ways to understand their shoppers, prioritize their investments, and move swiftly to action,” said Ken Peterson, Managing Director, Nepa US. “Matt understands their business challenges, from C-Suite strategy choices through execution, and he knows how to help them win. We’re thrilled to have him on board.”

Simon Hay, Nepa Board Member and former dunnhumby CEO, said,

“Nepa brings a unique set of data science and consumer research capabilities to help US clients market more efficiently and provide superior customer experiences. Matt was instrumental in growing dunnhumby in the US through creating mutual value for retail and CPG clients. There is no one better than Matt to turn Nepa’s capabilities into better results for clients. We’re excited about what he brings to the company and look forward to his contributions.”

“Nepa’s international success with top retailers and brand owners is a testament to the great team, culture, and capabilities,” said Nitzberg. “I’m delighted to join the team and look forward to helping US clients win and grow.”

Over his career, Nitzberg has helped drive growth for brands and retailers across a wide range of categories, sectors, and countries. He has advised hundreds of clients in the U.S. Canada, Latin America, Europe, and Asia, across multiple verticals in matters ranging from marketing, media, sales, digital, big data, and path-to-purchase understanding.

Matt was an early member of dunnhumby USA's leadership team and launched its US CPG business before taking on additional domestic and global roles over an 11 year span. Prior to joining dunnhumby, Matt spent 7 years at IRI, where he held a variety of senior roles. He began his marketing career in P&G Brand Management.

Nitzberg holds an MBA from the University of North Carolina at Chapel Hill, and a B.A. in psychology from The State University of New York at Purchase. He will be based in Cincinnati.

Nepa AB (publ) is listed on Nasdaq First North since April 26, 2016. Certified Adviser is Erik Penser Bank.

For more information, nepa.com or contact:

Deputy CEO and CFO P-O Westerlund
p-o.westerlund@nepa.com
+46 706 404 824

CEO Fredrik Östgren
fredrik.ostgren@nepa.com
+46 733 345 069

 This is information that Nepa AB (publ) is required to disclose under the EU Market Abuse Regulation (MAR). The information was provided, through the above contact person, for publication on March 21, 2018 at 08:00 CET. 

Founded in 2006, Nepa uses data science, consumer research, and technology expertise to develop and deliver innovative customer experience, path-to-purchase, and marketing optimization solutions that enable action and improve results.

Headquartered in Stockholm, Nepa is a dynamic and rapidly growing company pioneering the field of consumer science. Nepas’ CAGR of 45% is based on our track record of consistently creating measurable client value.

Trusted by Fortune 100 CPG, Retail, Media, and Technology clients, Nepa has ongoing assignments in over 50 countries across five continents, supported by 200+ employees in the US, UK, India, Denmark, Finland, Norway, and Sweden.

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About Us

Nepa is one of the fastest growing companies in Swedish history, enabling organisations to improve their business performance by becoming customer centric at their fingertips. By merging behavioural data with customer feedback data in our Consumer Science platform, our clients can turn the voice and the footprints of the consumer into financial KPI’s and provide it to the right stakeholder in real-time. Headquartered in Stockholm and with local presence in Helsinki, Oslo, Copenhagen, London, Mumbai, Gurgaon, New York, Miami and Denver, we help some of the world's most reputable brands in more than 50 countries to get more effect out of their marketing and sales. Nepa has been awarded DI Gasell's award for organic fast growing companies in 6 of 7 years since 2011.

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Matt Nitzberg named Chief Client Officer at Nepa US.
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Retailers and CPG companies need new ways to understand their shoppers, prioritize their investments, and move swiftly to action.
Ken Peterson
Nepa’s international success with top retailers and brand owners is a testament to the great team, culture, and capabilities.
Matt Nitzberg