Nepa Expands into Online Qualitative Research

Nepa is founded on making research more efficient and actionable. Through its Action Hub offering Nepa merges survey and behavioral data, turning the voice of the consumer into a concrete tool that generates actionable insights with real financial impact for our clients.To further build on this platform Nepa is now expanding into qualitative online research. 

Implementing technologies that enable real-time rich data from the actual moment of purchase, consumption or viewing – we are able to get to the heart of the customer experience.

Viveka Söderbäck, Head of Research Lab has appointed Sigrid Wiklund as Head of Qualitative Research. Together they have more than 20 years of qualitative research experience. Sigrid has quickly established a center of competence within Nepa which includes a full suite of online qualitative methods and tools.  These methods are already being deployed to existing and new clients.

“We feel that the time is right to add qualitative methods to the Action Hub – in the social and mobile age the behavior of sharing our lives online has been normalized. Real time geolocation and media capture give rise to new and incredibly valuable research methods. These methods are quick and efficient, reaching exactly the right target group (both geographically and contextually) and let respondents share rich media in a convenient and engaging way.” – Sigrid Wiklund, Head of Qualitiative Research   

For more information, please contact:

Hans Skruvfors, Managing Director Nordics
46 708 878 458
hans.skruvfors@nepa.com
www.nepa.com


About Nepa

Nepa is a company at the crossroads of research, consulting and IT. We use technology and industry expertise to develop innovative and efficient research solutions that go beyond insights and enable action. 

By combining survey, behavioral and business data, we make our clients truly customer-centric by tying what consumers say to what they actually do. Connecting the dots between data sets transforms the voice of the consumer into a concrete tool for decision-making with real financial impact. 

We call it the Action Hub. 

Headquartered in Stockholm, we have ongoing assignments in over 50 countries across four continents. Local presence in China, Denmark, Finland, India, Singapore, Sweden and the United Kingdom ensures hands-on service for our clients. 

Beyond insights, we enable action. 

About Us

Nepa is one of the fastest growing companies in Swedish history, enabling organisations to improve their business performance by becoming customer centric at their fingertips. By merging behavioural data with customer feedback data in our Consumer Science platform, our clients can turn the voice and the footprints of the consumer into financial KPI’s and provide it to the right stakeholder in real-time. Headquartered in Stockholm and with local presence in Helsinki, Oslo, Copenhagen, London, Mumbai, New York, Miami and Denver, we help some of the world's most reputable brands in more than 50 countries to optimize customer experience investments and get more effect out of their marketing and sales. Nepa has been awarded DI Gasell's award for organic fast-growing companies in 6 of 7 years since 2011. The company is publicly traded at the Nasdaq First North Stockholm stock exchange since 2016. Erik Penser Bank is Nepa’s Certified Adviser.

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We feel that the time is right to add qualitative methods to the Action Hub – in the social and mobile age the behavior of sharing our lives online has been normalized. Real time geolocation and media capture give rise to new and incredibly valuable research methods. These methods are quick and efficient, reaching exactly the right target group (both geographically and contextually) and let respondents share rich media in a convenient and engaging way.
Sigrid Wiklund, Head of Qualitative Research