Nepa Expands into Online Qualitative Research
Nepa is founded on making research more efficient and actionable. Through its Action Hub offering Nepa merges survey and behavioral data, turning the voice of the consumer into a concrete tool that generates actionable insights with real financial impact for our clients.To further build on this platform Nepa is now expanding into qualitative online research.
Implementing technologies that enable real-time rich data from the actual moment of purchase, consumption or viewing – we are able to get to the heart of the customer experience.
Viveka Söderbäck, Head of Research Lab has appointed Sigrid Wiklund as Head of Qualitative Research. Together they have more than 20 years of qualitative research experience. Sigrid has quickly established a center of competence within Nepa which includes a full suite of online qualitative methods and tools. These methods are already being deployed to existing and new clients.
“We feel that the time is right to add qualitative methods to the Action Hub – in the social and mobile age the behavior of sharing our lives online has been normalized. Real time geolocation and media capture give rise to new and incredibly valuable research methods. These methods are quick and efficient, reaching exactly the right target group (both geographically and contextually) and let respondents share rich media in a convenient and engaging way.” – Sigrid Wiklund, Head of Qualitiative Research
For more information, please contact:
Hans Skruvfors, Managing Director Nordics
46 708 878 458
Nepa is a company at the crossroads of research, consulting and IT. We use technology and industry expertise to develop innovative and efficient research solutions that go beyond insights and enable action.
By combining survey, behavioral and business data, we make our clients truly customer-centric by tying what consumers say to what they actually do. Connecting the dots between data sets transforms the voice of the consumer into a concrete tool for decision-making with real financial impact.
We call it the Action Hub.
Headquartered in Stockholm, we have ongoing assignments in over 50 countries across four continents. Local presence in China, Denmark, Finland, India, Singapore, Sweden and the United Kingdom ensures hands-on service for our clients.
Beyond insights, we enable action.