Nepa selected to join the Facebook MMM Partner Program
Nepa will now include advertising information from Facebook, Instagram and Audience Network in the Marketing Mix Modeling product. This is available immediately to all Nepa clients around the world.
An increasingly large and constantly growing part of a company's media investments is spent in digital media. Digital, consisting of Internet and mobile advertising, will become the largest advertising category already by 2017 according to McKinsey’s Global Media Report 2015 with forecasts through 2019.
One of the biggest growth is seen in social media, much thanks to the rapid development within mobile broadband and smartphones. Historically, however, measurability of marketing impact as a result of communication in social media has been low.
At the same time, in order to improve the ROI on media spending, more and more companies see the benefits of making their marketing decisions based on the insights of MMM analysis.
“It feels amazing to be one of the first approved Facebook MMM partners globally. We are excited to bring this business benefit to our clients and help buyers of media to spend smarter in a rapidly changing media landscape. This is in line with our global strategy. This connection to Facebook data will strengthen our mission to accelerate the delivery of recommendations and direct them to those most capable of putting them in immediate good use”, says Fredrik Östgren, CEO at Nepa.
By enriching Nepa’s current MMM solution with this unique data set, Nepa will be able to break down the data in such details so that we can identify the effects of social media, taking our media spending simulations to a completely new level.
“Having continuous access to this granular level of data, down to region, campaign level and target groups within specific time series, we are able to continuously provide our clients with in-depth digital insights in our MMM projects”, says Andreas Nordfors, Product Owner MMM at Nepa.
As a partner, Nepa will also conduct independent research across various topics related to Facebook to be shared with Facebook´s clients and the wider measurement community.
Nepa is one of the fastest growing companies in Swedish history, enabling organisations to improve their business performance by becoming customer centric at their fingertips. By merging behavioural data with customer feedback data in our ActionHub® platform, our clients can turn the voice and the footprints of the consumer into financial KPI’s and provide it to the right stakeholder in real-time.
Nepa serves some of the world’s most reputable brands in 50+ countries with local presence in China (rep), Denmark, Finland, India, Norway, Singapore (rep), Sweden, the UK and the US.