News : advertising

View:
 

Found press releases

 
Tyler Marlette and Patrick Kivlehan using Wahl clipper
 

Wahl Throws Men’s Grooming Advertising a Changeup

6/13/2013 12:24 PM EST  -   Wahl Clipper Corporation
New documentary-style TV spots to show how “real guys” groom
At a time when the pitchmen for men’s grooming products are either supermodels, superheroes or super into themselves, Wahl is opting for super, well, real. For its latest advertising campaign, the world’s leading manufacturer of hair clippers and other men’s grooming tools, turned the cameras on the LumberKings, a minor league baseball team from...

New York Times Requests Frames Bowling Lounge Tone Down Racy Advertising

5/23/2013 8:00 AM EST  -   Frames Bowling Lounge NYC
New York, NY--- Frames Bowling Lounge in Midtown has long been known for striking advertising, but has recently been told by the New York Times that a particular online banner they had been running for 2 months had gotten too many complaints and would be taken down.

"We are too conservative [a publication] to run an ad like this", responded Mr. Cohen, an Advertising Rep at the Times when...

PRODUCT BRANDING AND CELEBRITIES: FRAGILE ADVERTISING OR LIGHTNING IN A BOTTLE?

5/23/2013 7:13 AM EST  -   Whitehorn Group
Christopher Johnson, CEO of Whitehorn Group, weighs the pros and cons of big name endorsements
New York, NY. May 23, 2013--The news goes like this for two high profile and potentially rewarding arrangements: Lil Wayne, the famous rapper, had signed a multi-million dollar endorsement with Mountain Dew, part of PepsiCo. Another sponsorship was established between Reebok and rapper Rick Ross.

Recently, Wayne...
130520 KappAhl Hey I like your style VICKY
 

‘Hey, I like your style’ – success for KappAhl

5/21/2013 1:30 AM EST  -   KappAhl
In autumn 2012, KappAhl launched its ‘Hey, I like your style’ advertising concept – an homage to its core customer and her style. Customer surveys and positive sales trends show that the advertising concept is one of several successful initiatives from the fashion chain. “I’m very pleased with the efforts made to strengthen KappAhl’s customer relationships,” says President and CEO Johan Åberg. “Increased sales in a...
Keep Trade Going Interior Art CTA Train
 

“Keep Trade Going” Campaign Highlights Ecuador’s Importance as a U.S. Trading Pa...

5/7/2013 3:43 PM EST  -   Kurman Communications, Inc.
Without U.S. government’s renewal, expiration of trade agreement in July will make sought-after Ecuadorian products more expensive
While most Americans may view Ecuador as simply the gateway to the Galapagos Islands, Ecuador’s importance to the United States as a trading partner is really much more significant. This important message will be on display in May as the Ecuadorian Trade Office in Chicago launches a...
m6display
 

Falken takes UK tyre advertising straight to the road

3/27/2013 5:19 AM EST  -   Propel Technology Ltd
Using digital motorway screens, Falken brings its brand directly to customers, harnessing innovative new advertising frontiers for the UK tyre industry.
Offenbach, March 27th 2013. Falken tyres will be the first tyre company to explore the advertising potential of two digital screens on the M5 and M6 motorways. The adverts will be used to strategically reach out to motorists, especially those making Easter...
Blicha Promotion
 

Eriez® Promotes Blicha to Director – Corporate Communications

2/25/2013 1:30 PM EST  -   Stevens Strategic Communications, Inc.
Erie, PA. — Charlie Ingram, Eriez® Vice President of Sales and Marketing, announced that John Blicha has been promoted to Director of Corporate Communications. Blicha will direct Eriez’ advertising, literature, trade shows and inquiry management efforts and manage all corporate public relations and promotional activities, including the Eriez website and Global Link employee newsletter. He will also coordinate global...

OPTIMAL FUSION PROMISES CLEVER CONTENT WITH LAUNCH OF NEW SITE

2/20/2013 9:00 AM EST  -   Optimal Fusion
Leading media company expands portfolio with the launch of LadyClever.com
LOS ANGELES, CA (Feb. 20, 2013)— Optimal Fusion, a leader in integrated and high-impact marketing solutions adds LadyClever.com to its growing portfolio of destination sites for women, announced President Joel Bess today.  

Lady Clever represents Optimal Fusion’s growing commitment to the female vertical, focusing on healthy living,...

Possible link between electronic billboards and highway crashes

1/28/2013 3:33 PM EST  -   Taylor & Francis
A new study published in Traffic Injury Prevention has found that drivers take more and longer glances at electronic billboards than regular signs, indicating a possible link between these digital signs and highway crashes.

Eye-grabbing, electronic signs replacing traditional billboards along highways are meant to attract and keep the attention of passersby with bright colors and constantly changing messages. The...
knowledge screenshot
 

Church of Scientology Launches New ‘Knowledge’ Video Ad on YouTube & Scientology...

12/31/2012 1:37 PM EST  -   Church of Scientology International
Visitors to the YouTube.com/ChurchOfScientology video channel which has served 8.6 million views to date, can now watch the new Scientology “Knowledge” ad in 17 languages.


A screen capture of the new Scientology ad, 'Knowledge.'

With “What is Scientology?” one of the most frequently asked questions on the Internet year after year, the Church of Scientology has just launched...