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BMW Motorcycles Face Probe after Fuel Leakage Complaints

BMW R-Series motorcycles are being investigated by federal safety regulators for gasoline leaks that potentially pose a fire hazard. Around 24,000 motorcycles of the series from model years 2005 through 2008, sold across the U.S., will be affected by the probe.

The National Highway Traffic Safety Administration (NHTSA) states that the housing around the fuel pump can crack causing the gasoline to leak....

BMW MOTORRAD USA AWARDS AOR DUTIES TO THE S3 AGENCY

(May 1, 2012 – Boonton, NJ): BMW Motorrad USA, the motorcycle division of BMW of North America, has selected The S3 Agency as its new Agency of Record. Located in Boonton, NJ, the independent, woman-owned agency bested five other agencies for the estimated $2 million account. This is the brand’s first AOR since 2008. The S3 Agency will be responsible for creative and media services across advertising, online and...