News : content marketing

Cision brings Content Marketing to PR

6/13/2013 10:50 AM EST - Cision US

Cision launched a new content marketing suite to help brands create, amplify, and analyze their branded content. Through the new suite, customers create stories through their brand's social newsrooms, amplify those stories on top publisher sites like Time, USA Today, TMZ, and The Food Network, and analyze the results of their campaigns.

"Branded content is fast becoming a...

Tourist Office of Spain presents at AIBTM 2013

6/10/2013 5:00 AM EST - Tourist Office of Spain in Chicago

New Virtual Event Center to be launched at conference
The Tourist Office of Spain in Chicago (TOS) will represent Spain at AIBTM 2013 www.aibtm.com, a major global exhibition for the meetings and and events industry, taking place June 11-13th at McCormick Place in Chicago. They will showcase the country as a convention destination through a pavilion with representatives from various parts of Spain and a number...

Amp It Up! Powering Your PR Through Content Marketing

1/24/2013 4:58 PM EST - Cision US

Thursday, January 31st at 2:00pm Eastern Time (11:00am Pacific Time)
Amplifying stories is nothing new to PR professionals—after all, we’ve been doing it for years. But as your organization, agency or brand creates and curates content—from blog posts to videos, infographics to whitepapers—you need to find new ways to amplify that content, engage with the right influencers and invest intelligently in paid...

Cision to Work with Social Content Expert Jay Baer to Promote Innovation and Bes...

1/21/2013 1:52 PM EST - Cision US

CHICAGO, January 17, 2013 – Cision, the leading provider of cloud-based PR software, services and tools for the marketing and public relations industry, today announced an agreement with social media and content expert Jay Baer to work together to promote emerging best practices and innovation in the field of content marketing.

Baer, founder...

In content marketing, storytelling is the key ingredient.

12/18/2012 3:26 PM EST - Cision US

Your FREE Content Marketing Kit includes information and resources to help you get the most out of your story.
As markets morph into conversations, content marketing has become an integrated blend of paid, earned and owned media. Storytelling is now the most effective means of initiating, guiding and sustaining conversations with customers.

Inside the Content Marketing Kit

How to Identify the Influencers You...

Complimentary Cision Webinar: The Content Connection: Using Content Marketing to...

10/31/2012 9:47 AM EST - Cision US

Thursday, November 1, 2012, 1:00 PM CDT
Every company has a story to tell—but how you tell it, and whom you tell it to, are the keys to success. Join us for this complimentary webinar as we discuss how to effectively target the media and influencers, and explore ways to connect to new audiences through content marketing.

In this 30-minute complimentary...