News : First Line

FIRST LINE SUCCESS AT MOTORTEC

8 Apr, 2013 11:21 CET - Chicane Marketing

Borg & Beck Continues To Grow
Last month’s Motortec Automechanika, Ibérica held in Madrid, presented the First Line team with a second opportunity to showcase its high quality product line up to trade visitors attending Spain’s premier aftermarket exhibition.

Although product quality remains first rate, much has changed behind the scenes since the last show two years ago. The company’s export department has...

FIRST LINE SPANISH TEAM PROVING SUCCESSFUL

4 Apr, 2013 11:13 CET - Chicane Marketing

Malcolm Crosby and Antonio Arriola
Former Quinton Hazell duo Malcolm Crosby and Antonio Arriola are the men on the ground that are spearheading the rapid growth of the Borg & Beck range within the Spanish aftermarket. Borg & Beck offers a variety of products including clutch systems, braking components and steering and suspension to name a few.

Between them Malcolm and Antonio have 63 years of aftermarket...

NEW CLUTCH CATALOGUE FROM BORG & BECK

8 Mar, 2013 11:51 CET - Chicane Marketing

Revised Version Is Better Than Ever
The latest version of the ever-popular Borg & Beck clutch programme is fresh off the press and will soon be available to First Line customers across the country.

The new edition, designated 21e, is the fourth incarnation of the publication and contains components such as hydraulics and concentric slave cylinders (CSC’s) as well as traditional 2-in-1 and 3-in1 kits and the...

Kevin Neaverson (left) and Andrew McCluskey

FIRST LINE SECURES SALES MANAGER FOR WESTERN EUROPE

5 Feb, 2013 12:11 CET - Chicane Marketing

Andrew McCluskey
If there was any doubt that First Line is committed to its European expansion agenda, the appointment of Andrew McCluskey will dispel the notion as he joins the company as its export sales manager for Western Europe.

Andrew is responsible for the company’s sales in a huge market that stretches from Scandinavia to Malta and from Portugal to Germany, but he has at his disposal some formidable...

BORG & BECK EXPANDS BRAKING PROGRAMME

4 Feb, 2013 11:10 CET - Chicane Marketing

Braking Hydraulics Supplement Friction Range
The ultra successful Borg & Beck braking programme is growing again with the addition of a top quality range of hydraulics to supplement its existing and highly regarded pads, shoes, discs and drums.

The programme includes 104 brake master cylinder, 380 wheel cylinder and 1,224 brake hose references and in line with the company’s commitment to the use of quality...

FIRST LINE EXPANDS ITS EXPORT TEAM

25 Jan, 2013 15:36 CET - Chicane Marketing

Support Team In Place To Aid Growth
First Line’s sights are firmly set on overseas expansion after a foretaste of the rewards that lay outside UK borders after exhibiting in Spain, Russia and Germany during the course of 2012. As a result it has made a significant investment into its export sales department to gear itself for the increasing demand it is anticipating from a number of new markets.

First Line...

FIRST LINE LAUNCHES UPDATED CATALOGUE

21 Jan, 2013 16:43 CET - Chicane Marketing

Steering & Suspension Product Information
First Line is proud to announce the launch of the latest version of its renowned steering & suspension catalogue (7f) for car and light commercial vehicles.

The comprehensive 1,308-page publication is the ultimate steering & suspension buyers guide and is packed with thousands of part numbers for hundreds of applications, all with the original equipment...

FIRST LINE WHEELS KEEP TURNING

3 Jan, 2013 15:40 CET - Chicane Marketing

Rotating Electrics Programme Joins The Line Up
The speed of product development at First Line continues apace with the introduction of a range of more than 500 new ‘outright purchase’ alternators and starter motors.

The range is not an exchange programme as the units are of brand new manufacture rather than being remanufactured from old core, so there is no requirement for the old unit to be returned and as a...

KEEP COOL WITH FIRST LINE

5 Dec, 2012 10:11 CET - Chicane Marketing

New Products And Great Advice For Workshops
Cooling components from First Line provide factors and their workshop customers with arguably the largest and most accessible range of matching original equipment products in the country. The latest additions include 15 temperature housing units and almost 30 temperature sender units, which will provide the solution for most vehicles entering the workshop.

Alongside...

FIRST LINE INTRODUCES KEY PARTS

3 Dec, 2012 18:06 CET - Chicane Marketing

Wheel Bearing And Water Pump Additions
Core to First Line’s business principle is ensuring its customers have access to the largest possible range of high quality products, combined with the best levels of stock availability and superb customer service. With this commitment to its customers at the forefront, the company has responded to their demands and introduced two new product lines under the respected Key...

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