News : marketers

Brand strategy consultancy Siegel+Gale has published a report revealing that despite the challenging economy, UK consumers are willing to pay more for brands that deliver simpler experiences and interactions.
The survey, which is published on media ideas hub Getmemedia.com, is the first annual Global Brand Simplicity Index, which is conducted among 6,000 consumers across seven...

Pete Davis, managing director of innovative marketing ideas search engine Getmemedia.com, considers the role of brand managers in media buying.
Traditionally, the way brand owners buy their media has been built on a three-way relationship between the brands themselves, media owners and media agencies. However, with the arrival of various platforms and channels that are encouraging marketers to take more control...

Pete Davis, managing director of innovative marketing ideas search engine Getmemedia.com urges brand managers not to overlook the role of more traditional advertising in the age of social media.
Simon Carter, the marketing director of Fujitsu’s government arm, was recently quoted in the marketing press as warning that some junior marketers were in danger of becoming lazy and over-using social media –...

Marketing and media company, Brand Connections, has announced on the marketing ideas search engine Getmemedia.com that for the first time it is offering “category dominance” of media sponsorship across the UK fleet of Ryanair aircraft.
The highly desirable opportunity offers at least two-hours worth of dwell time with an 85% British ABC1audience, in planes flyers taking off or arriving at a UK hub.

The...

Media and marketing ideas search engine Getmemedia.com is announcing further expansion with three senior hires to its management team. This growth is being facilitated by investment from media specialist’s IBIS Media VCT and private investor Chris Letcher, the ex MD of Hobsons (part of the DMGT portfolio). The three new additions to the Get Me Media team are Richard Ardley, who is being...