News : marketing

Huthwaite Announces Opening of Office in Hong Kong

6/14/2013 3:42 PM EST - Connect Communications, Inc.

New Location Expands Asian Presence for Leading Sales Performance Improvement Organization
Arlington, VA, USA—14 June 2013—Huthwaite (www.Huthwaite.com), the world’s leading performance improvement organization with expertise in sales and marketing, is expanding its presence in the Asian market with the launch of a new office in Hong Kong. The office, which will open this quarter, will be the company’s second...

Saint-Gobain Corporation and Brownstein Group Awarded PRSA Silver Anvil for Publ...

6/14/2013 9:05 AM EST - Brownstein Group

- Both Organizations are First-Time Winners in the National Competition -
PHILADELPHIA, June 14, 2013 – On Thursday, June 13, the Public Relations Society of America held its annual Silver Anvil Awards ceremony at the Equitable Tower in New York City. Saint-Gobain Corporation received a Silver Anvil Award of...

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Ken Hicks Named to Lead Client Services at Bandwidth Marketing

6/13/2013 9:51 AM EST - Lynch Communications Group

New role added to grow Evanston–based creative boutique
EVANSTON, Ill., June 11, 2013 – Bandwidth Marketing announced Kenneth Hicks is appointed as the client services director and managing partner, a new position for the agency.

“With more than 20 years of experience, Ken’s a highly talented leader with outstanding promotion and shopper marketing credentials,” said Rob...

THE LAST SUPPER FOR RICHMOND FOODIE BLOGGER

6/5/2013 11:00 AM EST - Tourism Richmond

Tourism Richmond’s award-winning 365 Days of Dining Campaign reaches successful conclusion
Richmond, B.C., CANADA (June 5, 2013) – Tonight, Lindsay Anderson enjoys her last meal as the Richmond Foodie Blogger for Tourism Richmond’s 365 Days of Dining campaign. For 365 consecutive days, Anderson has been eating her way through Richmond’s 800-plus eateries, taking photos, shooting videos, tweeting (@365Richmond)...

Oxfordshire PR company named ‘Outstanding Small Consultancy’ at CIPR Excellence ...

6/4/2013 9:27 AM EST - Propel Technology Ltd

Banbury-based specialist PR and marketing agency, Propel Technology, has won a Chartered Institute of Public Relations (CIPR) Excellence Award, in the category of Outstanding Small Consultancy.

Propel Technology – specialists in helping automotive, motorsport and technology organisations - beat five finalist agencies to win the title, in one of 29 categories under the public relations professions’ most prestigious...

New Book Debunks Myth of Knowledge Economy

6/3/2013 12:56 PM EST - Lund University

Ever wondered why there are so many ‘Vice Presidents’ at your workplace? Or how everyone can have a complex-sounding degree, when there are university courses on Star Trek? Do you feel like the nice suits, Power Points and corporate speak are increasingly meaningless?
According to Professor Mats Alvesson, who previously gave us the highly publicized theory on ‘functional stupidity’ in organizations, these are...

PRODUCT BRANDING AND CELEBRITIES: FRAGILE ADVERTISING OR LIGHTNING IN A BOTTLE?

5/23/2013 7:13 AM EST - Whitehorn Group

Christopher Johnson, CEO of Whitehorn Group, weighs the pros and cons of big name endorsements
New York, NY. May 23, 2013--The news goes like this for two high profile and potentially rewarding arrangements: Lil Wayne, the famous rapper, had signed a multi-million dollar endorsement with Mountain Dew, part of PepsiCo. Another sponsorship was established between Reebok and rapper Rick Ross.

Recently, Wayne...

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‘Hey, I like your style’ – success for KappAhl

5/21/2013 1:30 AM EST - KappAhl

In autumn 2012, KappAhl launched its ‘Hey, I like your style’ advertising concept – an homage to its core customer and her style. Customer surveys and positive sales trends show that the advertising concept is one of several successful initiatives from the fashion chain. “I’m very pleased with the efforts made to strengthen KappAhl’s customer relationships,” says President and CEO Johan Åberg. “Increased sales in a...

Mass Advertising No Longer Reaches the Masses

5/15/2013 1:19 PM EST - FUEL Partnerships

BY ERIK ROSENSTRAUCH, President & CEO, FUEL Partnerships
There was once a day when utilizing mass media was a successful way to communicate a brand and its message to large populations. The message was easily delivered through traditional broadcast mediums including, TV, radio, print and even web, with the goal of delivering Gross Rating Points (GRP’s) needed to gain brand awareness that satisfies the retailer...

“Keep Trade Going” Campaign Highlights Ecuador’s Importance as a U.S. Trading Pa...

5/7/2013 3:43 PM EST - Kurman Communications, Inc.

Without U.S. government’s renewal, expiration of trade agreement in July will make sought-after Ecuadorian products more expensive
While most Americans may view Ecuador as simply the gateway to the Galapagos Islands, Ecuador’s importance to the United States as a trading partner is really much more significant. This important message will be on display in May as the Ecuadorian Trade Office in Chicago launches a...

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