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Mass Advertising No Longer Reaches the Masses

5/15/2013 1:19 PM EST  -   FUEL Partnerships
BY ERIK ROSENSTRAUCH, President & CEO, FUEL Partnerships
There was once a day when utilizing mass media was a successful way to communicate a brand and its message to large populations.  The message was easily delivered through traditional broadcast mediums including, TV, radio, print and even web, with the goal of delivering Gross Rating Points (GRP’s) needed to gain brand awareness that satisfies the retailer...
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“Keep Trade Going” Campaign Highlights Ecuador’s Importance as a U.S. Trading Pa...

5/7/2013 3:43 PM EST  -   Kurman Communications, Inc.
Without U.S. government’s renewal, expiration of trade agreement in July will make sought-after Ecuadorian products more expensive
While most Americans may view Ecuador as simply the gateway to the Galapagos Islands, Ecuador’s importance to the United States as a trading partner is really much more significant. This important message will be on display in May as the Ecuadorian Trade Office in Chicago launches a...
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Top 100 Social Media, Internet Marketing & SEO Blogs in North America

5/2/2013 12:38 PM EST  -   Cision US
Cision announces its annual list of the top influential social media, internet marketing and SEO blogs based on new social and traditional reach algorithm
Cision, the leading provider of cloud-based PR and marketing software, services and tools, announced its 2013 list of Top 100 Social Media, Internet Marketing & SEO...

FAMILY OF MISSING GLOBALPOST JOURNALIST JAMES FOLEY TO HOLD EVENT ON WORLD PRESS...

4/22/2013 12:10 PM EST  -   Medill – Northwestern University
Journalist James ‘Jim’ Foley missing in Syria for nearly 140 days; live webcast at Medill Northwestern University in Evanston; event to be streamed at http://bit.ly/FreeJamesFoley
BOSTON, April 22, 2013 – The family of missing GlobalPost journalist and Northwestern University graduate James Foley is holding an event to raise awareness on World Press Freedom Day on May 3rd in Boston. Foley, who is from New...
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Huthwaite Unveils New Buyer-Based Solutions

4/9/2013 10:00 AM EST  -   Connect Communications, Inc.
Programs Help Improve Sales Performance by Focusing on the Customer
Arlington, VA—April 9, 2013—Huthwaite, the world’s leading sales performance improvement organization, today announced two new customer-centric sales solutions. The Focus on the Buyer Solution Suite is a comprehensive sales and marketing performance package that relies on buyer-oriented strategy to improve business performance. The Buyer...
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Advanced Clinical Concepts Names Tina Vitelli as Strategic Partnerships Director

3/20/2013 1:19 PM EST  -   Paul Werth Associates
BRIDGEWATER, N.J., March 20, 2013 — Medical communications company Advanced Clinical Concepts (ACC) continues its growth trend with the addition of Tina M. Vitelli as strategic partnerships director. In her new role, Tina is responsible for business development, assisting with client relationships, and contributing to the company’s marketing and public relations efforts.

“Tina’s...
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New Technology Product is Driving Patients and HCPs Online

3/19/2013 3:53 PM EST  -   Paul Werth Associates
WEST DEPTFORD, N.J., March 19, 2013 − Pharmaceutical companies looking for an innovative way to drive HCPs and patients online can now utilize a webkey technology available from IPAK, a manufacturer of highly differentiated print and technology-based marketing solutions. The webkey, called Connect-to-Web, can deliver response rates of up to 25 percent. 

“Connect-to-Web is a result of...
MYSTORY
 

IMD business school launches MY STORY - Create the move of your life

3/11/2013 6:00 AM EST  -   IMD business school
A chance to win customized personal development sessions at IMD
Lausanne, Switzerland (March 11, 2013) – Life isn’t about finding yourself, it’s about creating yourself. That’s the concept behind MY STORY, the latest brand engagement initiative from IMD, a top-ranked global business school. In an online platform, MY STORY invites the public to create a movie uniquely based on personal experiences and successes....
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Zoomifier launches in India, increasing sales effectiveness for businesses acros...

3/7/2013 11:40 AM EST  -   Zoomifier Corporation
Zoomifier, which launched in December 2012 in Europe and the US, has today announced its launch in India. The Zoomifier solution takes existing sales and marketing collateral and turns it into highly interactive and engaging mobile content.
With a dedicated team based in India, Zoomifier is set to make a huge impact on sales and marketing processes in the country. The team based there have unrivalled experience...

Clever Girls Collective Unveils a Content & Social Media Marketing System, Gener...

3/4/2013 12:00 PM EST  -   Clever Girls Collective
Proprietary network, campaign management system and agency help brands create authentic, user-generated content
San Francisco, CA, March 4, 2013—Content and social media marketing company, Clever Girls Collective, today unveiled a complete solution for creating and distributing social media and online content. Clever Girls Collective is a full-service agency with a proprietary campaign and member management...