News : Probi Defendum

Probi has signed a business development agreement with Viva 5, a US probiotic specialist, granting them license rights within Consumer Healthcare for Probi Digestis®and Probi Defendum®in North America. Probi will work with Viva 5 to further strengthen its commercial position as well as the presence and consumer awareness of the Probi brand in the North American market place. Viva 5 and Probi are already engaged in...

Probi has signed a distribution agreement with Alvogen IPCO S.Á.R.L, a multi-national pharmaceutical company. Alvogen plans to launch Probi’s gut and immune health products on the Taiwanese market in Q1 2013.
“Alvogen is a multi-national company with offices in over 20 countries with ambitious plans for expansion in Asia. Taiwan is a very important market for Alvogen and we are very pleased that they will...

Probi has signed a distribution and co-marketing agreement with Vifor Pharma, a company of the Galenica Group, to launch Probi’s gut and immune health products on the Swiss pharmacy and drugstore market. The range will be sold under the Vitafor®umbrella brand and Probi Digestis®and Probi Defendum®product brands. The launch will take place in the fourth quarter of 2012 or the first quarter of 2013 and will be...

Heinz Australia will launch Golden Circle Healthy Life™ Probiotic Juice in May 2012. The product range is based on Probi´s unique immune supporting platform Probi Defendum®and will create a new category of probiotic juices on the Australian market.
Heinz entered the large Australian juice market in 2008 with the acquisition of Golden Circle Ltd and is one of the leading companies in the juice category.

Golden...