News : reading for fun

Local Read-Aloud Events and Book Donations Promote Literacy Education
Chicago – (Aug. 24, 2011) – As school children across the nation head back to school, Carl Buddig & Company will hit the road with Reading Is Fundamental (RIF), the nation’s largest children’s literacy nonprofit, to sponsor read-aloud events and book giveaways as part of the national Be A Reader campaign. Through the Be A Reader partnership,...

Yearlong Cause Marketing Campaign Promotes Family Reading Time
Chicago - (May 25, 2011) - Carl Buddig & Company - the lunchmeat brand that has been nourishing families for generations - announces a new national cause marketing campaign to nourish young minds and support literacy efforts nationwide. The Be A Reader campaign kicks off with a new Reading Is Fundamental (RIF) partnership to raise a minimum of...