2/15/2012 4:00 AM EST
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Björn Borg
February 15, 2012
Swedish northern lights will be seen over London, as Björn Borg kicks off London Fashion Week with an exclusive event on February 16. A short-film is launched on an enormous spray screen over the River Themes with Swedish pop icon Robyn performing in a Scandinavian inspired winter landscape. This event is a step in Björn Borg’s increased global brand building efforts and international expansion.