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Take off: A new SAS in Europe

Sunday 9 June marks the launch of the new SAS service concept. SAS Go and SAS Plus will replace Business Class, Economy Extra and Economy Class. This change is a pro-active investment on SAS’ journey to create the most modern flight experience in Europe.
This new service concept was developed in close dialogue with SAS customers and employees. Ideas have also been posted in the My SAS Idea forum.

“The service...
 

A long-time Scandic favourite retires

Assistance dog Ada retired by the 31 May 2013 after 11 years of faithful service. She has been assisting Scandic’s Director of Accessibility, Magnus Berglund, since 2002.
Scandic’s Accessibility Ambassador, Magnus Berglund, has a disability that means he needs help with everyday tasks, which is why he always has assistance dog Ada by his side, at home and at work.
Over the years she has very much become...

SAS and Turkish Airlines commence code-share partnership

SAS and Star Alliance partner Turkish Airlines are today entering into a code-share agreement that offers Scandinavian travelers easy access to six destinations in Turkey.
As of today, SAS customers are able to book Turkish Airlines operated flights with a SK flight code on www.flysas.com (or with a travel agency) from Copenhagen, Oslo, Stockholm, Gothenburg, Helsinki, Aalborg and Billund to Istanbul and...

SAS makes travelling easier – introducing SAS Go and SAS Plus

SAS is launching a new service concept, replacing the previous service classes with two brand new alternatives: SAS Go for customers who want to have a lot and SAS Plus for customers who want to have more. We have worked with our customers to develop these products, which meet the increasing demand for smoother and more time-efficient journeys for both leisure and business passengers.

New Book: ‘Legendary Warrior of the SAS: Robert Blair Mayne DSO’ by John O’Neill

An e-book on the life of Lt. Col. Robert Blair Mayne, DSO, offers a fresh insight into the life of the renowned SAS soldier, based on newly published private papers and photographs.
Author John O’Neill reviews in the new e-book evidence to conclude that Blair Mayne suffered from PTSD resulting from stresses in his personal life and impressive service career – which...

SAS Group Interim Report January-June 2012

4Excellence generates results
-       Revenue measures lead to more passengers and increased revenue
-       The unit cost was reduced by 4%
April-June 2012

· Revenue: MSEK 11,392 (11,319)
· Number of passengers: increased by 228,000 (3.1%)
· Passenger revenue adjusted for currency and nonrecurring items: increased by 2.8%
· Income before tax and nonrecurring items: MSEK 137 (366)
· EBT margin before...
 

VISITSWEDEN NOMINATED FOR THE FIRST ANNUAL VISIONARY AWARD

VisitSweden is Recognized for its Visionary Work in the Meeting and Incentive Industry
New York, NY - (June 21, 2012) -VisitSweden today announced that they have been nominated for the first annual Visionary Awards for its work in the meeting and incentive industry in the category “Destinations: Europe”. Prevue’s Visionary Awards celebrate the vision and innovation in the global meeting and incentive industry...

SAS Group Interim Report January-March 2012

Strengthened cash flow but negative earnings as forecast
-    continued challenges in 2012
-    4Excellence measures corresponding to SEK 5 billion to be implemented
Key ratios January-March 2012

· Revenue: MSEK 9,591 (9,313)
· Number of passengers: increased by 323,000 (5.3%)
· Income before tax and nonrecurring items: MSEK -1,049 (-509)
· EBT margin before nonrecurring items: -10.9% (‑5.5%)
· Income...
 

SAS launches route to Tel Aviv

On June 4, SAS will begin flying direct from Copenhagen to Tel Aviv.
Initially, there will be a departure from Copenhagen to Tel Aviv every Monday. SAS will then be expanding capacity from July with an additional departure on Thursday and from October 28 three departures a week. 
" Israel offers a unique historical and cultural experience, alongside vibrant and exciting 24/7 city Tel Aviv. SAS’s introduction of...

SAS Group Year‐end Report January‐December 2011

Positive income before impairment charges of SEK 1.7 billion attributable to Spanair

-    Greater challenges in 2012

-    4Exellence strategy accelerated, measures totaling SEK 5 billion in 2012-2013
Key ratios October-December 2011

· Revenue: MSEK 10,164 (10,653)
· Number of passengers: increased by 0.2 million (3.5%)
· Income before tax and nonrecurring items: MSEK -61 (259)
· EBT margin before...