News : tip sheet

Every year, Cision uncovers hundreds of thousands of PR opportunities through our vast editorial calendar database - more than any other source.

Used effectively, editorial calendars can provide a roadmap for an entire year of powerful, strategy-driven public relations. To make sure you don't miss these opportunities in 2013, download this complimentary Cision Tip Sheet now.

In...

Reach the most influential voices in your “tribe” with this simple three-step approach.
The game of PR has changed. Now you need a lot more insight to launch a successful public relations campaign.

You need to understand who your community is and what makes them tick. You need to identify your “tribe” — those who are immersed in your subject and have a following. And then you need to find the most influential...

A good SEO press release doesn’t just demand a good story, it also demands a good process.
Social media and search engines have significantly broadened the audience and impact of news releases. It is more important than ever to write keyword-relevant copy — which now must also be optimized for the latest search-engine algorithms and social distribution platforms.

While you don’t have to get all of it,...

Unleash your inner Scorsese!
Turn your smartphone or iPad into a mobile movie studio and take advantage of the hottest trend in social media to tell your story more effectively. Brand-driven “video to go” has been proven to be an effective way to increase brand attention and influence behaviors. And for most PR pros, it can be a do-it-yourself project.

Hollywood production values aren’t necessary—in fact, they...

With millions of digital influencers and billions of conversations, Big Data has a big impact on your brand—and tracking and managing it all is a huge part of your job.

To make sense of Big Data, you need to cut it down to size. Download this complimentary Cision Tip Sheet now and discover how to tame the Big Data beast by prioritizing your social media...

Using Facebook to Build Your Brand
The world's most popular social media site is also a powerful place for building a community of passionate users, brand advocates, potential customers, and online influencers. But how can you be sure that you're putting the best "face" on your Facebook presence?

Download this complimentary Cision tip...