News : TV

Mass Advertising No Longer Reaches the Masses

5/15/2013 1:19 PM EST - FUEL Partnerships

BY ERIK ROSENSTRAUCH, President & CEO, FUEL Partnerships
There was once a day when utilizing mass media was a successful way to communicate a brand and its message to large populations. The message was easily delivered through traditional broadcast mediums including, TV, radio, print and even web, with the goal of delivering Gross Rating Points (GRP’s) needed to gain brand awareness that satisfies the retailer...

Rovio Entertainment to launch one of the world’s biggest video networks in its g...

3/11/2013 9:54 AM EST - Rovio Entertainment

Angry Birds Toons animated series landing on a screen near you!
March 11, 2013 -- Espoo, Finland -- Rovio Entertainment is bringing its weekly Angry Birds Toons animated series to fans around the world, setting an industry first in launching a video distribution channel across all of its Angry Birds game titles on smartphones and tablets. On the weekend of March 16-17th, Angry Birds fans can watch the latest...

New Clogau TV Advert

10/26/2012 8:02 AM EST - Clogau

This Friday 26th October, the new Clogau television advert will be aired for the first time on ITV Wales. This will be the beginning of a 9 week pre-Christmas TV campaign, also including ITV Granada in November.

Filmed at the unique North Wales coastal resort of Portmeirion, and Blackrock Sands, the 40 second advert aims to expose the brand to a new audience as well as establish a fresh appeal to an existing...

Shot On This Spot takes TV and movie lovers to the Charging Bull in NYC!

10/24/2012 3:40 PM EST - On Location Tours

Discover famous TV show and movies filmed at the Charging Bull statue
Check out the latest edition of Shot On This Spot with On Location Tours where Lauren Nicholson explores the Charging Bull in New York City and the many TV shows and movies featuring the iconic statue, which was installed in 1989 by artist Arturo Di Modica. Since the Charging Bull found its home in Bowling Green...

Kelly Scott Madison Strengthens Media Buying Team with Addition of Experienced M...

9/17/2012 12:00 PM EST - Kelly Scott Madison

Former Starcom AMD Kevin Kelly brings more than a decade of expertise to KSM’s already well-established buying group
CHICAGO — September 17, 2012 —Today Kelly Scott Madison, a Chicago-based media company announced the hire of Kevin Kelly to its broadcast department as broadcast supervisor.

Kelly joins KSM with 12 years of specialized experience in...

SPB TV delivers new monetisation tool for multi-screen TV services

9/10/2012 8:29 AM EST - The Economist Conferences

New server-side technology will allow broadcasters and network operators to replace existing advertisements with personalised ads on SPB TV‘s Media Platform 3.0
IBC 2012: Amsterdam, 10 September, 2012: SPB TV, a provider of technology solutions for ‘over the top’ television, announces the release of upgrades for the latest version of its powerful SPB TV Media Platform 3.0. The enhancements include new...

SONY PREVIEWS THE FUTURE OF TELEVISION – UNVEILING 84-INCH 4K TV

8/29/2012 1:09 PM EST - Sony Canada

Largest and Highest Resolution TV Sony has Ever Produced with Wall-Shaking Sound the TV Delivers a Unique and Immersive Home Entertainment Experience
August 29, 2012, Toronto – Sony Canada announced its first TV capable of displaying 4K picture, raising the curtain on the next wave in innovation from a company which constantly innovates high-quality televisions. The new 84-inch set, model XBR-84X900, is...

ESPN Founding Chairman Stuart Evey Joins Gravity Collection, Inc.

8/29/2012 11:28 AM EST - Elasticity

Will serve as Executive Chairman
DENVER (August 29, 2012) – ESPN founding chairman Stuart Evey has joined Gravity Collection, Inc., as the media company’s Executive Chairman.

With the experience of developing and launching the world’s leading sports network, Evey will partner with Gravity Collection CEO Harry Vested, Jr. in launching a forthcoming action sports network.

“Our vision for ESPN was to create a...

Say hello to Miles Better - the new face of the Good Garage Scheme

Good Garage Scheme enjoys ‘Miles Better’ television coverage

6/21/2012 7:08 AM EST - Bridge PR & Media Services Ltd

The UK-wide Good Garage Scheme is enjoying ‘Miles Better’ television coverage after its new animated character recently hit the small screen.

The character, named Miles Better by a member of the motoring public, has been featured for the second time this year across the Sky television network, and is scheduled to appear in advert segments during such prime time television shows as CSI, Wimbledon and Sunrise. He...

Kelly Scott Madison grows digital team by onboarding accomplished technology spe...

6/19/2012 8:00 AM EST - Kelly Scott Madison

Tim Nolan looks to expand KSM’s analytics and measurement capabilities
CHICAGO – June 19, 2012 – Kelly Scott Madison, one of the largest independent media companies in the Midwest today announced the hiring of Tim Nolan as director of technology for its digital team.

Nolan will play a key role alongside digital department head Kay...

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