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Organic very low on list of ‘looked for’ product claims by UK shoppers; organic ...

Only nine percent of consumers actively seek out organic product claims; with organic being ranked 27th of 34 commonly ‘looked for’ product claims by UK shoppers
Research to coincide with the Soil Association Organic Fortnight (September 3rd to 17th) shows that organic as a food product claim is ‘looked for’ by only nine percent of consumers which ranks it 27th on a list of 34 of the most sought out product...
 

No room on the shelf? New research technique to change the way CPG companies mak...

‘SURF’ from MMR Research Worldwide can identify the likely impact on sales of range rationalisation and extensions and help brands survive increasing retailer pressure to reduce SKUs
MMR Research Worldwide has developed a new range optimisation tool that helps consumer packaged goods (CPG) brands decide on their optimum product ranges in terms of both size and structure. ‘SURF’, standing for Steal and...
 

Fast food restaurants failing 76% of vegetarians says new research for National ...

Fast food restaurants urged to do more to cater for vegetarian customers

Research of just under 6,000 UK consumers from food and drink research specialists, MMR Research Worldwide, for National Vegetarian Week 2010 (May 24th – 30th), has revealed that 76 percent of vegetarians are not happy with the choice of foods available to them in fast food restaurants. Only three percent of the 357 vegetarians polled were...