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New infographic highlights people’s insurance buying habits

A new infographic from internet marketing specialists Speedie Consultants launches today – highlighting people’s insurance buying habits.
The infographic highlights key data from a study* carried out across the UK and encompassing working people of both sexes, aged 18-59+, as well as students, including:

· men are 10% more likely to buy cover online compared to women;
· females buy more life, travel, home...

Press info: Bad website navigation means insurance providers lose 15% of sales

Insurance companies whose websites are hard to navigate are losing around 15% of sales, reveals new research* from internet marketing specialists Speedie Consultants.
The study of people’s insurance buying habits showed that 40% of people do not buy their insurance online. And while 32% said this was mainly due to concerns around payment security issues, 15% said they had tried to buy online and had given up...

Press info: New research identifies online opportunities for home, travel and pe...

Car insurance is the most popular insurance product bought online reveals new research* from internet marketing specialists Speedie Consultants. The study of people’s insurance buying habits showed that 60% buy their motor insurance online.
When asked: “What products do you buy online” the responses were:

· motor insurance 60%
· home insurance 29%
· travel insurance 18%
· pet insurance 8%
· health...

Web searches outperform TV advertising when buying insurance

While companies promoting insurance pour thousands of pounds in to TV advertising, only 8% of people actually then go on to visit the website to buy cover. Even recommendations from friends / family / colleagues encourage more people to buy than TV advertising does.
A study* by internet marketing specialists Speedie Consultants reveals that 46% of the general public find the...