Research reveals dramatic rise in adoption of NFC technology

New research released by In-Stat vindicates Signbox’s investment in Enlighten, their groundbreaking new smart poster system that has attracted significant interest from several high profile organisations since its recent launch.

15 November 2011 – Following the highly successful launch of Signbox’s new Enlighten smart poster system featuring NFC technology, new research just released by In-Stat supports the company’s view that NFC will change the way we pay, travel, shop, communicate and entertain ourselves. Signbox firmly believe that with NFC enabled smartphones people will use their phones in a different way – with paying for goods and retrieving information becoming second nature.

The In-Stat research suggests NFC chip shipments will grow dramatically during the next few years as an increasing number of mobile devices adopt near field communications (NFC) technology. In-Stat said NFC chip shipments will surpass 1.2 billion units by 2015, the same year the technology is expected to reach a 30% global smartphone penetration. Interestingly, the In-Stat research also revealed that the NFC market is moving away from a focus solely on mobile payments towards marketing uses, with retailers able to embed the technology into posters and other advertisements.

You could say these findings completely vindicate Signbox’s substantial investment in Enlighten. With Enlighten store owners and campaign managers will be able to deliver a whole raft of tailored and customised messages, including promotional offers and wayfinding information, direct to target audiences via their NFC enabled smartphones with a simple, fast swipe of the poster.

Signbox’s Managing Director, Mark Bartlett, comments, “Since the national launch of Enlighten, held at London’s Saatchi Gallery in October 2011, we have been busy engaging with the representatives of the many advertising agencies, senior marketing professionals and retail executives that attended the event. The interest in Enlighten has been exceptional, as brand custodians recognise that Enlighten has the potential to deliver unrivalled customer engagement through a completely new proximity marketing medium. We’re certainly very confident that soon we will be able to announce some high profile early adopters for Enlighten.

For further information about the Signbox Enlighten smart poster system visit the company’s new dedicated website at: http://www.smartposter.co  or to see the full range of Signbox’s award winning signage solutions their main site at http://www.signbox.co.uk .

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Issued on behalf of Signbox Limited by Next Step Marketing Ltd

Media enquiries to: Heather Lambert

Tel:  44 (0)1256 472020
Fax:  44 (0)1256 471010
Email: heather@nextstepmarketing.co.uk

About Signbox

Drawing on architectural and engineering experience, Signbox develops high quality, sustainable and fully compliant signs for the built environment.  Signbox is an innovative company creating future-proof products for a wide range of market sectors, including corporate, education, healthcare, retail, hotel and leisure.  As a single-point resource Signbox offers consultancy, signage strategy, design, manufacture, project management and installation.

About In-Stat

In-Stat’s market intelligence combines technical, market and end-user research and database models to analyse the Mobile Internet and Digital Entertainment sectors.  The company’s insights are derived from a deep understanding of technology impacts and direct relationships with leading players in each of its core markets.  For more information on In-Stat, visit http://www.instat.com .

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About Us

Next Step Marketing (NSM) is a marketing and communications agency based in north Hampshire. The business is headed up by Denzil Lee. Prior to setting up NSM Denzil spent 11 years as Director of Marketing for National Boat Shows Ltd (London Boat Show & Southampton Boat Show) and before that held other senior sales and marketing roles with two FTSE 100 PLCs. He has been a member of The Chartered Institute of Marketing since 1992, gaining Chartered Marketer status in June 1999. In November 2006 he was made a Fellow of the Institute. Since 1992 he has also been a member of The Marketing Society. We have worked across many different sectors with extensive experience of both consumer and B2B campaigns.

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