Signbox delivers new branding signage at BA’s Waterside headquarters

Signbox, designers and manufacturers of architectural signage, has completed the installation of extensive new branding in the reception area and new recruitment centre at the British Airways Global Headquarters at Waterside, near London Heathrow Airport.  Signbox delivered internal signage, glazing manifestation and display graphics.

12 April 2013 – Signbox Ltd, designers and manufacturers of architectural signage, has delivered signage and environmental graphics as part of extensive new branding at the British Airways Global headquarters at Waterside, near London Heathrow.  The project brief involved a complete renovation of the main reception area and a newly designed recruitment centre.

Signbox worked with RAW Unlimited, branding experts specialising in the workplace environment and workplace communications.  Branding signage comprised internal corporate signage, glazing manifestation, large format display and environmental graphics.

Signbox was already an approved supplier to British Airways, having worked with architects Niels Torp to deliver internal and external corporate identity signage when the BA Global Headquarters building was originally constructed in 1999.  Successfully tendering for this refresh, Signbox was required to complete the project in just three weeks working in the busy environment of a live global headquarters in and around the busy main entrance hub.

The impressive reception is enhanced with a split stone wall surface featuring a bespoke “Speedmarque logo”, halo illuminated with white LEDs.  Fashioned from both satin and polished stainless steel, with seamless blended edges, the finished logo is a striking feature, worthy of a global brand.

Commenting on the project, Mark Bartlett, Managing Director of Signbox, said, “We have a long and successful track record of supplying signage to BA and it was gratifying that BA’s confidence in our ability to complete this complex project in such a dauntingly small timescale was well-founded.

“With the project now completed the results have attracted encouraging praise from the British Airways team”.

For more information contact:   http://www.signbox.co.uk .

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Issued on behalf of Signbox Limited by Next Step Marketing Ltd

Media enquiries to: Heather Lambert

Tel:  44 (0)1256 472020
Fax:  44 (0)1256 471010
Email: heather@nextstepmarketing.co.uk

About Signbox

Drawing on architectural and engineering experience, Signbox develops high quality, sustainable and fully compliant signs and displays for the built environment.  Signbox is an innovative company creating future-proof products for a wide range of market sectors, including corporate, education, healthcare, retail, hotel and leisure.  As a single-point resource Signbox offers consultancy, signage strategy, design, manufacture, project management and installation.

Signbox's vision is to enable static signs, using NFC technology, to provide a host of interactive experiences via consumers' smartphones.

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About Us

Next Step Marketing (NSM) is a marketing and communications agency based in north Hampshire. The business is headed up by Denzil Lee. Prior to setting up NSM Denzil spent 11 years as Director of Marketing for National Boat Shows Ltd (London Boat Show & Southampton Boat Show) and before that held other senior sales and marketing roles with two FTSE 100 PLCs. He has been a member of The Chartered Institute of Marketing since 1992, gaining Chartered Marketer status in June 1999. In November 2006 he was made a Fellow of the Institute. Since 1992 he has also been a member of The Marketing Society. We have worked across many different sectors with extensive experience of both consumer and B2B campaigns.

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Branding signage comprised internal corporate signage, glazing manifestation, large format display and environmental graphics.
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Signbox was required to complete the project in just three weeks working in the busy environment of a live global headquarters in and around the busy main entrance hub.
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Quotes

We have a long and successful track record of supplying signage to BA and it was gratifying that BA’s confidence in our ability to complete this complex project in such a dauntingly small timescale was well-founded.
Mark Bartlett, Signbox Managing Director