Signbox forms strategic alliance with Proxama to develop smart poster business

27 March 2013 – Signbox and Proxama have announced a powerful strategic alliance in smart poster development.

Signbox is one of the UK’s leading sign manufacturers and has firmly established itself at the forefront of proximity marketing thanks to its revolutionary Enlighten NFC smart poster solution.  Stylish, eye-catching and ideally suited to both internal and external environments, Enlighten back-lit NFC smart posters are making waves within the communication and marketing industries, which are seeing this as the future of customer and brand engagement.

Proxama brings its groundbreaking NFC marketing management platform to the partnership; TapPoint™ is recognised as the ultimate tool for creating, managing, deploying and analysing consumer interaction on smart poster campaigns and is the logical accompaniment to the Signbox smart poster solution.

Both Signbox and Proxama are noted pioneers of NFC development, advocating increased use of NFC-enabled devices as an effective way for brands to actively engage with their customers.  Retailers and campaign managers can now deliver tailored, customised messages direct to target audiences via their NFC-enabled smartphones with just a swift tap on a smart poster; Signbox and Proxama are now taking the process one step further.

“Signbox is delighted to partner with Proxama,” commented Mark Bartlett, Managing Director of Signbox Ltd.  “Our smart poster and smartsticker solutions, coupled with Proxama’s extensive technical knowledge and TapPoint™ campaign management platform, create a powerful and persuasive sales concept for brand custodians, retailers and campaign managers.

“We’re presenting them with an unrivalled opportunity to enhance their relationships with customers and prospects as intelligent, instant engagement and interaction becomes the de facto method of exploiting the brands and marketing messages that surround them.”

If you’d like to know more about Enlighten smart posters call Signbox for their new Enlighten brochure on 01784 438688 or visit http://www.smartposter.co.

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Issued on behalf of Signbox Limited by Next Step Marketing Ltd

Media enquiries to: Heather Lambert

Tel:  44 (0)1256 472020
Fax:  44 (0)1256 471010
Email: heather@nextstepmarketing.co.uk

About Proxama – www.proxama.com

Proxama is a next generation mobile commerce company that specialises in NFC mobile contactless payments and NFC proximity marketing.

Proxama’s products and platform, which support all NFC handsets and mobile operating systems, connects the physical and digital worlds, allowing individuals to receive offers, connect with brands and make payments through their NFC phones.

Proxama works with card issuers, major network operators (MNOs), handset manufacturers and Out of Home (OOH) media companies to rapidly launch NFC payment services and location-based marketing campaigns.


About Signbox - www.signbox.co.uk

Drawing on architectural and engineering experience, Signbox develops high quality, sustainable and fully compliant signs and displays for the built environment.  Signbox is an innovative company creating future-proof products for a wide range of market sectors, including corporate, education, healthcare, retail, hotel and leisure.  As a single-point resource Signbox offers consultancy, signage strategy, design, manufacture, project management and installation.

Signbox's vision is to enable static signs, using NFC technology, to provide a host of interactive experiences via consumers' smartphones.

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About Us

Next Step Marketing (NSM) is a marketing and communications agency based in north Hampshire. The business is headed up by Denzil Lee. Prior to setting up NSM Denzil spent 11 years as Director of Marketing for National Boat Shows Ltd (London Boat Show & Southampton Boat Show) and before that held other senior sales and marketing roles with two FTSE 100 PLCs. He has been a member of The Chartered Institute of Marketing since 1992, gaining Chartered Marketer status in June 1999. In November 2006 he was made a Fellow of the Institute. Since 1992 he has also been a member of The Marketing Society. We have worked across many different sectors with extensive experience of both consumer and B2B campaigns.

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Signbox is one of the UK’s leading sign manufacturers and has firmly established itself at the forefront of proximity marketing thanks to its revolutionary Enlighten NFC smart poster solution.
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Both Signbox and Proxama are noted pioneers of NFC development, advocating increased use of NFC-enabled devices as an effective way for brands to actively engage with their customers.
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Quotes

Our smart poster and smartsticker solutions, coupled with Proxama’s extensive technical knowledge and TapPoint™ campaign management platform, create a powerful and persuasive sales concept for brand custodians, retailers and campaign managers.
Mark Bartlett, Managing Director of Signbox