REVEALING OUR BEDTIME HABITS - ADJUSTAMATIC ANNOUNCE THE RESULTS OF ITS BRITISH SLEEP SURVEY

**VISIT US ON STAND L831 AT THE IDEAL HOME SHOW 2015 – 20 MARCH-6 APRIL, OLYMPIA LONDON**

How good is a good night’s sleep? How does your bedtime routine affect your physical and mental health?

With March being National Bed Month, leading UK manufacturer of adjustable beds, Adjustamatic, took a look into the nation’s sleeping habits as part of its British Sleep Survey* to find out what we can all do to get a better night’s rest.

When it comes to sleep requirements, no two people are the same. Some find 5-6 hours is sufficient, whilst others require 10-11 hours to function properly. Margaret Thatcher was famously thought to have worked on just four hours sleep during her days as Prime Minister, but it is suggested that on average we should aim for between six and eight hours of sleep.

If you have ever felt lethargic, irritable or unable to concentrate during the day it may well be that you need to catch up on your beauty sleep!

But for many, achieving a quality night’s rest is much easier said than done. Our survey indicated a number of factors that can lead to a disrupted sleep. A snoring partner can try even the most patient of us, but for those aged between 45 and 54 it was their most common complaint. Regionally it seems that it’s those in Wales who suffer from this issue the most with 22.7% of them claiming it was the main reason denying them their shut eye! For those in England though, it was noise outside the bedroom that kept them awake, with external noise disturbing them the most.

It appears that its duvet hogging partners that’s bothering the Scots, with 25.7% claiming it was the main reason for being kept awake, but it seems that uncomfortable mattresses are also a contributing factor for those north of the border to not sleep as soundly as they’d like. This was also the biggest issue for 18-24 year olds (25.9%) and for men more than women (19.4%).

Commenting on the results of the survey, James Wilson, sleep practitioner and author of the online blog, The Sleep Geek said “The results of this survey have certainly shed some light on the nation’s bedtime habits. A lack of sleep though can significantly impact on your brain’s ability to function during the day. Without enough rest you could be at risk from damaging both your emotional and physical health.”

The hour before you go to bed is crucial. Unfortunately, instead of using this time to wind down, our survey showed many of us choose to partake in activities that are likely to disrupt our sleep cycle.

Browsing the web before we go to sleep was our most common nightly vice with 86% claiming to do it in the hour before bedtime, but it’s the Scots who do it the most at a massive 91.2% of those surveyed.

Those in Northern Ireland, are perhaps more melodic, with 53.3% stating they listen to music to help them nod off. Its workaholic Wales though, as 60.7% of those there admitted to working or prepping for the next day in the hour before heading to bed.

Across the UK as a whole, it seems men are less likely to be able to switch off with 41.9% admitting to working or preparing for the following day but more worryingly more men than women indicated that they drink alcohol to help them get to sleep (35.2%).

Irving Milson, Managing Director at Adjustamatic says “What was of particular concern to us from our survey was that uncomfortable mattresses were often blamed for a disturbed sleep. A good quality bed is one of the main cornerstones of good quality sleep.

“If you are sleeping in a bed that is too hard or too soft then you are not being supported correctly. Unlike ordinary flat beds, an Adjustamatic bed moulds itself precisely to fit your body, so that you can adjust it to your most comfortable sleeping, sitting or reading position every time, allowing you to get a better night’s sleep.”

The market is shifting in terms of its perception of adjustable beds now being less seen as something you bought due to medical problem to more something you buy to prevent a medical issue. Adjustamatic has seen an increase in consumers investing in products that enable them to retain their domestic independence, with more and more people taking to using furniture which actually supports their mobility.

Also people’s lifestyles are changing. As our survey indicates, we use technology far more in our bedrooms and an adjustable bed means you can use this technology in the most comfortable way possible.

Adjustamatic has been manufacturing quality adjustable beds in Britain for over 50 years and have over 85,000 customers who have felt the benefit of switching to an adjustable bed.   Furthermore, an Adjustamatic bed acts like your own personal masseur as you can enjoy the benefits of the built in Cyclo-Therapy massage system.

Irving continues “we would love to show consumers how an adjustable bed can help them achieve a more restful night’s sleep and would encourage them to visit our stand at the Ideal Home Show at Olympia to experience the Adjustamatic difference!”

WIN at the Ideal Home Show 2015
Adjustamatic are offering visitors to the Ideal Home Show 2015, the opportunity to win a relaxing seven night cruise to Italy and Greece for two people. To be in with a chance of winning, simply visit the Adjustamatic stand (L831) take part in a free cyclo-therapy demonstration and then enter your details. A winner will be drawn on 2 nd July 2015.

Media Contact

Simon Bennett,
PR Executive - Adjustamatic
Niagara Healthcare

simon.bennett@niagarahealthcare.co.uk
01293 734348

About Adjustamatic®
Adjustamatic® has been making riser recliner chairs and adjustable beds in the UK for over 50 years and are recognised as the industry leader when it comes to quality and service, we are also members of the NHC Group.

Our products are specially designed to help those with mobility problems or who suffer from particular medical conditions, indeed Adjustamatic beds and riser recliner chairs are used by a range of people with varying levels of disability, and as such we are registered with the UK Government’s Medicines and Healthcare Regulatory Authority and have certification of ISO 9001:2000.

All of our cycloidal vibration products are CE marked and certified as Class IIA medical devices as regulated by the UK Medicines and Healthcare Regulatory Authority (MHRA).

To find out more about Adjustamatic® please visit www.adjustablebeds.co.uk

*The Great British Sleep Survey (December 2014) - http://adjustablebeds.co.uk/british-sleep-survey/#.VO77PWcYSUk

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