Nobel Biocare launches its new product assortment

11/4/2002 7:24 AM EST

On November 1, Nobel Biocare started to deliver its new product
assortment for dental implants. As a result of a total re-engineering
process, the product offer has been reduced from 1,900 to 800 articles
also including 380 new products. This is in line with the timetable set
out one year ago, when Nobel Biocare announced its plans for a new
market strategy.

"With the introduction of this new product offer, we have completed the
integration of Nobel Biocare's dental businesses and thereby provided a
platform for further growth and profitability, stated Heliane Canepa,
CEO of Nobel Biocare AB.

Gothenburg, 4 November, 2002

NOBEL BIOCARE HOLDING AG

For further information:
Gunilla Ekholtz, Investor Relations Officer, tel. +46 31 81 88 36,
+46 708 81 88 36.


Nobel Biocare is the world leader in innovative esthetic dental
solutions with the brands Brånemark System® and Replace® Select and
Procera®.
Nobel Biocare has around 1,300 employees and, in 2001 net sales totaled
SEK 2 663 million. The company's headquarters are located in Gothenburg,
Sweden, while production takes place in Sweden and the USA. Nobel
Biocare has its own sales organizations in 27 countries.
The shares of the parent company Nobel Biocare Holding AG are listed on
both the SWX Swiss Exchange and the Stockholm Stock Exchange.

 
www.nobelbiocare.com