Nuday Games is a multi-media entertainment and gaming company that focuses on gamifying subcultures with Rock Science being the first gaming product launched worldwide. Nuday Games’ core focus is to turn discussions among people in core target groups into engaging activities by formalizing the social context and giving value and structure to the target group’s passion. The first in-house game product of the company is Rock Science – The Rock Game of the Century. The company is based in Stockholm, Sweden. Sven Folkesson and Jorge Bravo serve as founders. The official website is www.rockscience.tv.