Supercharge Social Marketing with the Offerpop-Hootsuite Integration
We’re excited to announce that Offerpop and Hootsuite have teamed up to deliver a streamlined approach to social marketing. With the Offerpop-Hootsuite Integration, marketers can improve their social campaign reach, amplify social marketing performance, and increase marketing efficiency.
With the Offerpop-Hootsuite integration, marketers can seamlessly carry out key activities across social networks and properties:
- Develop interactive, brand-relevant social campaigns and promotions
- Schedule targeted messages and posts, including campaign promotions, across social networks
- Moderate Offerpop Content submissions in real-time
- Track performance metrics -- such as reach, shares and submissions -- continuously
Users of both Offerpop and Hootsuite are already seeing improved performance from the integration. For example, Canadian retailer Ardene is managing their Summer Lookbook campaign on Facebook, which drives fans back to their website to purchase featured clothing. "The Offerpop-Hootsuite integration has allowed us the opportunity to work with two market-leading companies in one streamlined suite,” says Social Media Specialist Alissa Kitchen. “By managing our entire social presence from one dashboard, we can more effectively engage with our audience and maintain a cohesive social presence.”
How it works
The Offerpop-Hootsuite integration provides a single dashboard for real-time management of Offerpop Campaigns and Offerpop Content alongside within the Hootsuite interface.
Marketers can see active, draft and historical Offerpop initiatives directly within the stream. You have the ability to build, edit and review performance metrics, as well as moderate user-generated content submissions from Offerpop Content collections.
The integration is designed to maximize social marketing performance. Hootsuite’s publishing features and scheduled promotions across networks drive results for Offerpop campaigns, while the integrated Offerpop campaign suite and stream of user-generated content provides compelling content to share across social channels.
A centralized dashboard helps simplify overall social marketing workflow, including audience interaction and conversation monitoring.
If you’re looking to connect with new audiences, build lasting customer relationships and drive ROI, visit the Hootsuite App Directory to get started with the Offerpop-Hootsuite Integration, or contact us to learn more.