Online community chose costumes for opera stars
Costumes for stars of the Free Will opera that utilizes crowdsourcing were chosen on community election. Oscar Wilde, Secretary-General of the United Nations, wears a leather jacket, and Jeanne d’Arc, President of IMF, performs in pinstripe.
Free Will is the first opera to utilize the creative power of the virtual communities. Community members were able to send their ideas and sketches for the costumes of the characters using the Wreckamovie platform. The operatives of the project chose the best ones for the final election. Besides Wilde and d’Arc, also Mozart and Lucifer got new clothes in the election. Learn more of the looks: http://www.wreckamovie.com/tasks/show/2381
Also the staging for the opera was chosen in an online election. Political campaign office Heaven is a green paradise, whereas Hell’s office is black and white giving a cool impact. Scenes taking place on Earth are acted on a grayish square. Images of the whole staging can be found here: http://www.wreckamovie.com/shots/show/9457
Marketing task is now online
Opera By You -community opera needs also marketing materials. The next task is to create poster, slogan and marketing strategy for the Free Will opera that is about struggle between good and bad.
Slogan and poster should wrap up the idea of the opera and tell the world briefly what is it all about. Inspiration for the poster can be searched from the staging and costumes, but it is also allowed to unleash creativity and design a highly original poster. After task is closed community will be able to vote for their favourite ideas. Anyone can take part in the marketing task on Wreckamovie-platform in http://www.wreckamovie.com/tasks/show/2375. The task closes on 22nd January 2012.
Free Will and Opera By You in brief
God has had enough of all the misery that people are suffering from and calls a meeting with the angels. They decide to send a couple of dead genius back to Earth to make things better. They are supposed to make a huge difference in science and art and create world peace.
The three geniuses returning on Earth are Wolfgang Amadeus Mozart, Oscar Wilde and Jeanne d’Arc. Two angels and a female devil (Lucifer) with their assistants will back them up.
Lead roles: Mozart (famous pop star), Oscar Wilde (Secretary-General of UN), Jeanne d’Arc (World bank leader), Lucifer, God (choir), Giants (choir)
Supporting roles: angels and devil’s assistants
Savonlinna Opera Festival launched Opera By You project in May 2010. In the project anyone can contribute to the creation of an opera. Any member of the online community can help to write the libretto, compose the music and design the sets and costumes – from beginning to end. Hundreds of people from all around the world have taken part in creating the opera and thousands of people follow it online. Working alongside with the online community are operatives, a group of opera professionals. The community opera Free Will will be premiered at the Savonlinna Opera Festival on 21st of July 2012.
Anyone can join in making an opera at www.wreckamovie.com/operabyyou.
The voting, press material, images & trailers: www.operabyyou.com
Päivi Salmi, Project Manager, the Savonlinna Opera Festival
+358 40 774 0919
The Savonlinna Opera Festival in brief
The Savonlinna Opera Festival is the Finnish cultural event best known internationally and a leading Finnish tourist attraction. It records an annual total audience of around 60,000, a good 10 per cent from abroad. The Savonlinna Opera Festival is a modern pioneer in the world of opera, presenting not only the classics but also new and innovative productions. A visit to the Savonlinna Opera Festival is an all-round experience made up of first-class opera performances and concerts, the unique atmosphere of a medieval castle and the beautiful town of Savonlinna in summer, set amid lakes and forests. The Festival gets about 70% of its funding from ticket revenue, the rest in the form of grants from the Ministry of Education and the town of Savonlinna, and partnership agreements.