PONGS BE GONE WITH NEVERSMELL®

**Embargoed to 00.01hs 1.04.2015**

A UK company has invented the world’s first odour cancellation paint, which uses cutting edge technology to actively suck bad smells out of a room rather than simply masking them. 

NeverSmell®, a clear paint which can be applied to almost any surface, has been created by Rust-Oleum, the company behind the superhydrophobic (waterproof) NeverWet®spray which waterproofs any surface.

The new odour-cancelling paint removes unwanted airborne smells using an active odour extraction chemistry Rust-Oleum calls Hyper Uniform Molecular Sieve. HUMS is a breakthrough nano-technology that traps the pungent particles found in unpleasant odours, thus eliminating bad smells as soon as they occur.

Available in either a brush or spray paint, NeverSmell®dries to a clear, invisible finish and is effective against pet odours, cooking smells, smoke and more. NeverSmell®is an ideal way to protect and de-odour any area which may become vulnerable to strong smells, such as kitchens, bathrooms or bedrooms.

NeverSmell®can be applied directly to existing paint, wallpaper and tiles and dries to a clear, invisible finish. Once applied the paint is effective for up to two years. The brush paint comes in 750ml and 250ml sizes and the spray paint in 400ml.

Paul Waller from Rust-Oleum said: “We challenged our in-house scientists to create a paint to tackle the issue of unwanted odours which can occur in any area of the home - that may be a smelly dog, stale cigarette smoke or well-worn shoes. Unlike other products which merely mask smells, NeverSmell®completely removes unwanted whiffs from the air leaving your home odour free for up to two years from application.”

The NeverSmell®  range starts at £9.99 and is available to order from www.neversmell.co.uk

-ENDS-

Notes to Editors: N.B. This is an April Fools Day story!

Please see attached contact sheet for supporting high-resolution images, which are available to download from: http://bit.ly/NeverSmell 

Media Contacts : Emma Campbell or Holly Peacock at O PR – rustoleum@opr.co.uk / 0191 232 5690

About Rust-Oleum

Rust-Oleum is a household name and the number one premium brand of aerosol paints in the USA. As a UK subsidiary of Rust-Oleum, Tor Coatings manufactures and markets the Rust-Oleum range of spray paints from its purpose-built facility in County Durham. Formulated using Rust-Oleum’s cutting edge spray paint technology, the products showcased in this website deliver ground-breaking functionality and performance previously unseen in the UK paint market.

For more information on Rust-Oleum, please visit www.makeityours.co.uk

Notes to Editors: N.B. This is an April Fools Day story!

Please see attached contact sheet for supporting high-resolution images, which are available to download from: