﻿<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Cision News</title><link>https://news.cision.com</link><description>Cision is the leading global provider of media research, distribution, monitoring and evaluation services. With over 40 locations throughout the world, Cision provides the insight, expertise and intelligence that improve performance and build reputations.</description><pubDate>Tue, 09 Jun 2026 14:32:53 GMT</pubDate><image><title>Cision News</title><width>146</width><height>60</height><link>https://news.cision.com</link><url>https://news.cision.com/Content/img/news-logo.png</url></image><item><title>Limited Edition Sphero 2.0 'Revealed' Now Available at Apple</title><link>http://news.cision.com/orbotix/r/limited-edition-sphero-2-0--revealed--now-available-at-apple,c9461810</link><guid isPermaLink="false">cision1419692</guid><description><![CDATA[BOULDER, Colo., September 5, 2013 – Orbotix, makers of Sphero, today demonstrated an obsession with internal electronic aesthetic design by revealing the robot inside their magical sphere, aptly called Sphero 2.0 Revealed (http://youtu.be/reXJnYvJ5M8). The world’s first app-controlled robotic ball and gaming system, the 2.0 edition has been re-engineered from the ground up to give users an entirely new gaming experience. Sphero 2.0 Revealed is available exclusively at Apple Retail Stores in the U.S. and from the Apple Online Store. It will be available in additional countries in the coming]]></description><pubDate>Thu, 05 Sep 2013 17:17:00 GMT</pubDate></item><item><title>Orbotix Accidentally Makes Sphero 2.0 Way Too Awesome</title><link>http://news.cision.com/orbotix/r/orbotix-accidentally-makes-sphero-2-0-way-too-awesome,c9451055</link><guid isPermaLink="false">cision1400880</guid><description><![CDATA[Orbotix, the makers of Sphero, today announced the reinvention of the ball. Again. Sphero 2.0 is the world’s first app-controlled robotic ball and game system, and now it’s faster, brighter and smarter than ever before. Included in the rollout are brand new accessories, including ramps and protective Nubby covers to pimp your ride.

“The first time I drove Sphero 2.0, I passed out,” said Ian Bernstein, cofounder of Orbotix. It’s true – Sphero 2.0 has been re-engineered from the ground up to give the user an entirely new gaming experience. It’s kind of like Einstein and C-3PO had a baby.]]></description><pubDate>Wed, 14 Aug 2013 12:00:00 GMT</pubDate></item><item><title>Sphero Releases The Rolling Dead Augmented Reality App for iOS and Android</title><link>http://news.cision.com/orbotix/r/sphero-releases-the-rolling-dead-augmented-reality-app-for-ios-and-android,c9424861</link><guid isPermaLink="false">cision1351866</guid><description><![CDATA[BOULDER, Colo., June 4, 2013 – Orbotix, the makers of Sphero, the world’s first robotic ball game system, today announced the release of their first augmented reality app available for both iOS and Android. The game, Sphero’s The Rolling Dead, is unlike any game ever created thanks to unparalleled augmented reality technology combined with Sphero.
Sphero's The Rolling Dead is an exciting take on the zombie craze, the world becomes a video game and you choose the surroundings. By simply looking through your device's camera, you can watch your living room floor, driveway, or any place you]]></description><pubDate>Wed, 05 Jun 2013 17:01:59 GMT</pubDate></item><item><title>Sphero Makes Augmented Reality Technology Available To Developers</title><link>http://news.cision.com/orbotix/r/sphero-makes-augmented-reality-technology-available-to-developers,c9388946</link><guid isPermaLink="false">cision1284310</guid><description><![CDATA[Company introduces new Augmented Reality SDK on Github, plug-in for Unity, and App Bounty program
BOULDER, Colo. and SAN FRANCISCO - March 25, 2013 - Orbotix, the masterminds behind Sphero, the first robotic ball and gaming system controlled by smartphones and tablets, today announced new ways for developers to tap the potential of Sphero and offer even more mind-blowing ways for consumers to enjoy the gaming system using their augmented reality technology (http://www.gosphero.com/sphero-debuts-groundbreaking-augmented-reality-app/).

Along with a new Sphero Augmented Reality SDK available]]></description><pubDate>Mon, 25 Mar 2013 16:00:00 GMT</pubDate></item><item><title>Sphero Introduces New Augmented Reality Games to the World at MWC</title><link>http://news.cision.com/orbotix/r/sphero-introduces-new-augmented-reality-games-to-the-world-at-mwc,c9373012</link><guid isPermaLink="false">cision1249532</guid><description><![CDATA[New apps add to arsenal of more than 20 games, ensuring the good times never stop rolling with Sphero
BARCELONA, Spain - Jan. 21, 2013 - Orbotix, the masterminds behind Sphero, the world’s first robotic ball and game system controlled by smartphones and tablets, will introduce new games and apps to an international audience at Mobile World Congress (MWC) in Barcelona. Attendees will be able to see the new apps and play with Sphero at MobileFocus Global on February 24th, and at the MLOVE / Mobile World Capital Barcelona booth (Hall 3, booth 3C28) February 25th – 27th.

The next generation]]></description><pubDate>Thu, 21 Feb 2013 13:00:00 GMT</pubDate></item><item><title>Sphero Introduces New Augmented Reality Gaming Apps at CES</title><link>http://news.cision.com/orbotix/r/sphero-introduces-new-augmented-reality-gaming-apps-at-ces,c9353413</link><guid isPermaLink="false">cision1210722</guid><description><![CDATA[New apps add to arsenal of more than 20 games, ensuring the good times never stop rolling with Sphero
BOULDER, Colo. and LAS VEGAS - Jan. 6, 2013 - Orbotix, the Boulder based startup behind Sphero, the first robotic ball and gaming system controlled by smartphones, announced new gaming apps at the Consumer Electronics Show (CES) in Las Vegas. The next generation of Sphero games are faster, smarter and showcase the latest developments in augmented reality technology complete with zombies, fireballs and a cupcake guzzling beaver.

Here is a breakdown of what’s rolling out from Orbotix:

  ·]]></description><pubDate>Mon, 07 Jan 2013 00:00:00 GMT</pubDate></item><item><title>Sphero Partners with Nyan Cat and Releases SpaceParty App</title><link>http://news.cision.com/orbotix/r/sphero-partners-with-nyan-cat-and-releases-spaceparty-app,c9349383</link><guid isPermaLink="false">cision1200541</guid><description><![CDATA[BOULDER, Colo., Dec 13, 2012 – Orbotix, the makers of Sphero, the first robotic ball gaming system controlled by smartphones and tablets, today announced a partnership and the release of a new app with popular Internet meme Nyan Cat. Created in April of 2011, the original Nyan Cat YouTube video gained over one million views within the first two weeks. It has since been viewed over 89 million times, won the 2012 ‘Meme Of The Year’ Webby Award, and has become one of the most loved sensations to ever hit the web.

“Sphero and Nyan Cat share the same ambition to interact with people in cool]]></description><pubDate>Thu, 13 Dec 2012 19:34:49 GMT</pubDate></item><item><title>Sphero Debuts Ground-breaking Augmented Reality App</title><link>http://news.cision.com/orbotix/r/sphero-debuts-ground-breaking-augmented-reality-app,c9335779</link><guid isPermaLink="false">cision1174380</guid><description><![CDATA[BOULDER, Colo., Nov. 16, 2012 - Orbotix, the makers of Sphero, the first robotic ball gaming system controlled by smartphones and tablets, today announced the release of their groundbreaking augmented reality app, Sharky the Beaver. “Using Sphero as the moving fiducial, games can now be created where characters come to life and roam around a user's house to interact with the real world environment,” said Orbotix CEO Paul Berberian.

While the concept has been around for many years, the technology has lagged due to limitations in processing power and computer vision algorithms. The]]></description><pubDate>Fri, 16 Nov 2012 17:00:00 GMT</pubDate></item><item><title>Unwrap Endless Play at Target this Holiday Season – Sphero Now in Over 3,000 Retail Stores</title><link>http://news.cision.com/orbotix/r/unwrap-endless-play-at-target-this-holiday-season---sphero-now-in-over-3-000-retail-stores,c9330601</link><guid isPermaLink="false">cision1167092</guid><description><![CDATA[BOULDER, Colo., Nov. 2, 2012 – Orbotix, the makers of Sphero, the first robotic ball gaming system controlled by smartphones and tablets, today announced that Sphero is now available for purchase in Target locations across the United States. With Sphero also available in Barnes & Noble, Apple, and Brookstone retail stores, the addition of Target ups Sphero’s footprint to more than 3,000 locations.
"Sphero and Target are truly an inspired pairing,” said Paul Berberian, CEO of Orbotix. “Target is one of the most popular retail stores today and we want to be everywhere Sphero fans are.”]]></description><pubDate>Thu, 08 Nov 2012 20:23:57 GMT</pubDate></item></channel></rss>