Oriflame Capital Markets Day 2017: Celebrating 50 years and looking forward

Today, 16 February 2017, Oriflame will hold a Capital Markets Day in Stockholm, with the purpose of presenting the Group’s strategy and how the company will continue its profitable growth journey and deliver on its financial targets. Magnus Brännström, CEO & President, and Gabriel Bennet, CFO, will together with other members of the Senior Management team give further details on the current strategic priorities and view of the market.

“We believe Oriflame is in a good position to benefit from the sharing economy and as digitalization continues to gain speed our business model has never been more relevant. 2017 marks the 50th anniversary of Oriflame and we are reaching this milestone stronger than ever before, equipped with an underlying momentum, a strong financial position and a geographical footprint that enables long-term profitable growth. We will continue to deliver on our growth strategy to sharpen our offering and improve our effectiveness – ready to meet an ever-changing world during the next 50 years”, said Magnus Brännström, CEO & President.

Increased market disclosure
During the day, Oriflame will present an increased level of market disclosure to include the Company’s three largest markets per Business Area as per the 2016 year-end sales results. The new details are presented below.

Latin America

Market Sales 2016 (€m)   % of Business Area Sales   % of Group sales  
1. Mexico  81.2  55%  7% 
2. Colombia 
3. Peru 

Europe & Africa

Market Sales 2016 (€m)   % of Business Area Sales   % of Group sales
1. Poland  47.6  14%  4% 
2. Romania 
3. Morocco 

CIS

Market   Sales 2016 (€m)   % of Business Area Sales   % of Group sales  
1. Russia  210.7  65%  17% 
2. Ukraine 
3. Kazakhstan 

Asia & Turkey

Market Sales 2016 (€m)   % of Business Area Sales   % of Group sales  
1. China  139.1  32%  11% 
2. Indonesia 
3. India 

Financial Targets
The long-term financial targets of local currency sales growth of approximately 10 percent per annum and an operating margin of 15 percent remain. As part of the Capital Markets Day, a roadmap of how to reach the operating margin target will be presented.

Presentations
The Capital Markets Day presentations will be available at http://investors.oriflame.com/ from 11:30 CET.

Recordings of the presentations will be posted on Oriflame’s website after the event.

For additional information, please contact:
Nathalie Redmo, Sr. Manager Investor Relations, +41 799 220 173

This information is such that Oriflame Holding AG is obligated to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at 11.30 CET on Thursday, 16 February 2017.

Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.2 billion. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame is a Swiss company group listed on the Nasdaq Stockholm Exchange. For more information about Oriflame, please visit www.oriflame.com.

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About Us

Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.3 billion. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame is a Swiss company group listed on the Nasdaq Stockholm Exchange.

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