Oriflame Cosmetics – Notice of 2011 Annual General Meeting and Extraordinary General Meeting

The Annual General Meeting (“AGM”) of Oriflame Cosmetics S.A. (the “Company”) will be held at the offices of the Company at 24 Avenue Emile Reuter, L-2420 Luxembourg on 19 May 2011 at 11 a.m. An Extraordinary General Meeting (“EGM”) of the Company will be held at the same place immediately after the closing of the AGM.

For the full agenda, please see the attached PDF document.

About Us

Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.3 billion. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame is a Swiss company group listed on the Nasdaq Stockholm Exchange.

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