PACCESS captures the quality of Primus in new packaging initiative
PACCESS, LLC Oregon, USA. Paccess, the leading Managed Packaging solutions company, recently announced its partnership with Primus – the Swedish pioneer of high-quality outdoor equipment. A comprehensive review of the company’s product packaging has so far resulted in the delivery of over 140,000 new packages.
In their work with a total rebranding of the primary packaging, Primus has chosen Paccess to help increase shelf stand-out and improve packaging performance during freight and logistics for the Primus range of outdoor equipment, including high-quality cooking stoves, vacuum bottles, cutlery and lanterns.
Managed Packaging in Asia
Using their Managed Packaging model, Paccess is now the single point of contact for Primus during their entire packaging process from development through to implementation. The Managed Packaging service includes delivering structural designs, printing specifications and manufacturing expertise in China as well as quality assurance and colour consistency. The sourcing of packages from China has been made simple with Paccess providing support both locally in Sweden and to Primus suppliers (the OEMs) in China, as well as during the implementation phase when Paccess production partner in China produce the packages.
Ingrid Leine Molde, Account Executive, Paccess, is very pleased with the partnership:
“Our Managed Packaging model benefits Primus while simplifying the entire design and manufacturing process and allows them to focus on the core of their business.
Throughout the partnership there will be new challenges to overcome and these will need to be communicated to team members in various locations around the world. With our experience and expertise, we will be able to do so efficiently,” says Ingrid Leine Molde.
Johan Sollenberg, Marketing Manager at Primus in Solna adds:
“This project is a good example of cooperation between different parts of Paccess and Primus. Now we have a partner that ensures consistent high quality throughout the supply chain, from the manufacturer in China to the store. We are very happy with the result and believe this is the beginning of a long partnership with Paccess.”
The new Primus packages are made out of BillerudKorsnäs Liner, a material chosen for its excellent quality and performance as well as its ability to communicate the unique quality of Primus products.
For more information, please contact:
Tobias Bergarp, Sales & Marketing Director, Paccess
Mobile: +46 703 16 68 49
Johan Sollenberg, Marketing Manager, Primus AB
Mobile: +46 72 554 66 96
Steeped in Swedish engineering, Primus has been globally recognised for pioneering outdoor cooking since 1892. Since then our innovative products have made countless expeditions possible through outstanding quality and performance: a Primus stove accompanied Roald Amundsen when he was the first person to reach the South Pole on 14 December, 1911. Sir Edmund Hillary and Tenzing Norgay used a Primus stove on their Mount Everest expedition when they reached the summit on 29 May, 1953.
Paccess is the founder of Managed Packaging, providing global brand owners with the combination of packaging and management services that make their supply chains more competitive and simultaneously build their brand through packaging. Every dollar invested in Managed Packaging generates ten dollars in pure profit. Paccess is part of the BillerudKorsnäs Group with headquarters based in Oregon, USA and regional offices throughout Europe and Asia. www.paccesspackaging.com