Chief Responsibility Officer becomes Paf´s deputy CEO

Daniela Johansson has been appointed Deputy CEO of the Åland gambling company Paf.

Johansson has been working at Paf for 15 years and has had a variety of roles within the organization over the years. Since 2013, she has been responsible for Paf's work with responsible gaming and has been part of the company's management team since 2014.

Paf's CEO Christer Fahlstedt says Daniela Johansson has many good qualities.

- She is a natural leader and a good representative of Paf both internally and externally.
- During Daniela's time as CRO Paf has developed into becoming a forerunner in the field.

Paf inspires competitors to raise their level of responsibility and has won several awards in the area in recent years.

 - Paf's ambitions in the field of responsibility will not diminish, and Daniela therefore has a very important role in Paf's future development and strategy, says Christer Fahlstedt.

Daniela Johansson sees the appointment as a confirmation of the importance of caring about the customers.

 - And of course, I am personally honored by the appointment. I'm glad that the job I, and the whole department, do is important to Paf.

Paf's Chief Human Resources Officer, Johanna Backholm, continues as deputy CEO, which means that Paf now has two deputy CEOs.

For more information contact:

Christer Fahlstedt, CEO
+358 (0) 40 6329990

Daniela Johansson, CRO
+358 (0) 457 5759181

Anders Sims, CCO (Chief Communications Officer)
+358 (0) 457 3428228

About Us

Paf (Ålands Penningautomatförening) was founded on Åland in 1966 for raising funds to support public good and is owned and licensed by the regional government of the Åland Islands. Today, Paf is an international gaming operator with over 400 online games including slots, casino, poker, betting, bingo and lotteries. Paf also has physical gaming operations on land and sea, with about 1,500 slot machines and 55 gaming tables aboard ships in the Baltic Sea and the North Sea, in Paf Casino on Åland and Casino Sunborn in Gibraltar. Paf is dedicated to developing socially and environmentally sustainable money gaming entertainment for its customers. In 2016, the Paf Group had a total revenue of €113 million and a profit of €15.2 million. The contribution to public good in 2016 was €20 million. The group has over 400 employees, with offices in Mariehamn, Stockholm, Tallinn and Madrid. For more information, please go to




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