Paf acquires the Italian gaming company Winga

The Åland gaming company Paf has entered the Italian market by acquiring Winga. The Italian online operator Winga offers casino, poker and bingo products at and via the television channel Winga TV.

Winga operates within the regulated Italian gaming market using local gaming licences. The company, which is headquartered in Milan, was founded in 2010 and currently has 27 employees. In 2014 Winga’s revenue was about 10 million euros. The acquisition means that Winga becomes a subsidiary of the Paf Group. Winga’s activities will continue to operate under the Winga brand and online at

“The acquisition of Winga is part of our strategy of continued internationalisation and expansion. We see great potential in Winga’s well-established operational base in combination with Paf’s international industry experience and broad range of products. As a first step, we will expand Winga’s product range to include additional casino games and betting in the next few years," says Anders Ingves, CEO of Paf.

Winga has broadcast daily games programmes on its own television channel Winga TV since 2011 with a focus on casino games. The channel’s output is strongly linked to the gaming offers on The TV channel is available through the Italian digital terrestrial television network and via online streaming.

“It's exciting and challenging to lead Winga into a new era. Our market niche within casino TV in combination with Paf’s international gaming expertise makes me confident that together we can grow the business in Italy over the next few years,” says Assen Diakovski, CEO of Winga.

Paf has acquired Winga from Buongiorno SpA, an Italy-based multinational group of companies who focus on multimedia and digital entertainment.

For more information please contact:

Anders Ingves
Tel: +358 (0)20 791 2300

Mattias Lindquist
Communications Manager
Tel: +46 729 75 23 26


About Us

Paf (Ålands Penningautomatförening) was founded on Åland in 1966 for raising funds to support public good and is owned and licensed by the regional government of the Åland Islands. Today, Paf is an international gaming operator with over 400 online games including slots, casino, poker, betting, bingo and lotteries. Paf also has physical gaming operations on land and sea, with about 1,500 slot machines and 55 gaming tables aboard ships in the Baltic Sea and the North Sea, in Paf Casino on Åland and Casino Sunborn in Gibraltar. Paf is dedicated to developing socially and environmentally sustainable money gaming entertainment for its customers. In 2016, the Paf Group had a total revenue of €113 million and a profit of €15.2 million. The contribution to public good in 2016 was €20 million. The group has over 400 employees, with offices in Mariehamn, Stockholm, Tallinn and Madrid. For more information, please go to


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