Paf adds responsible gaming role to management team

The Åland gaming company Paf is widening the skills of its management team by recruiting four new members internally. Paf's Responsible Gaming Manager Daniela Johansson takes one of the new positions.

In addition to Responsible Gaming Manager Daniela Johansson the other people brought into the management team are General Counsel Sara Eriksson, Head of Consumer Experience Andreas Perjus and Head of Systems and Services Tuomas Bergström. All four new members have been recruited internally.

"Responsible gaming has always been a driving force in our organization, but by expanding the management team to include the responsible gaming expertise of Daniela Johansson we are raising Paf's ambitions even further. By placing responsible gaming issues at this level, we ensure that the question of responsibility is always a priority in our business decisions,” says Anders Sims, Director of Communications at Paf.

As was previously announced the Director of, Anders Wiklund, has left the management team. These organizational changes mean that the management team has grown in size from seven to ten people.

"It is so gratifying that we can lift up our internal expertise in this way. With this new management team composition Paf is poised for further expansion and growth,” says Johanna Backholm, Deputy CEO and Director of Human Resources at Paf.

Paf's new management team was approved by the Paf Board on Thursday, 21 August 2014 and now consists of the following members: Anders Ingves, CEO, Johanna Backholm, Deputy CEO and Director of Human Resources, Stefan Rumander, Director of MaRe, Jukka Nikula, Director of Land & Ship, Anders Sims, Director of Communications, Johan Rothberg, Director of Finance, Sara Eriksson, General Counsel, Tuomas Bergström, Head of System & Services, Daniela Johansson, Responsible Gaming Manager and Andreas Perjus, Head of Consumer Experience.

For more information please contact:

Anders Sims
Director of Communications
Tel: +358 457 342 8228

Mattias Lindquist
Communications Manager
Tel: +46 729 75 23 26


About Us

Paf is a Nordic gaming company founded on Åland in 1966 to generate profit for the benefit of society. We were one of the very first gaming companies to go online in 1999. Many of our games on are exclusive to Paf and developed by our in-house Games Studio. We are an award-winning industry leader in responsible gaming. Our physical gaming operations include over 30 cruise ships criss-crossing the Baltic and North Seas. Paf has roughly 400 employees representing over 30 nationalities. Our offices are located on Åland, in Helsinki, Stockholm, Riga, Tallinn, Oslo, Norrköping and Madrid. Paf (Ålands Penningautomatförening) is licensed and controlled by the Government of Åland. In 2017, the Paf Group had a total revenue of 116.5 million euros and a profit of 29.4 million euros. More information at


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