Paf wins award for Social Responsibility

The Åland gaming company Paf has been named by the international trade magazine eGaming Review as the gaming industry's most Socially Responsible Operator.

"We are extremely proud of this award and we see it as an acknowledgment of the fact that Paf is the industry leader in responsible gaming and social responsibility. Responsibility is something that permeates our entire business. We believe that responsibility is something that creates long-term customer relationships and loyalty among our players," said Anders Ingves, CEO of Paf.

In August this year Paf raised responsible gaming to senior management level when the management team was expanded to include the responsible gaming expert Daniela Johansson. The purpose of raising responsibility to this level of management is to ensure that responsible gaming and social responsibility is a priority in Paf’s business decisions.

"The award shows that we are on the right track. But we will not stop here. We always want and believe that we can be even better. So we will continue to work to create an even safer, more responsible and enjoyable gaming environment," says Daniela Johansson, responsible gaming expert at Paf.

Paf was named the gaming industry's most Socially Responsible Operator at the eGaming Review Operator Awards in London on 24 November 2014. The event was hosted by eGaming Review magazine, the world's leading trade publication for online gaming. The prize is one of the industry's most prestigious awards.

Read more about the award and Paf's responsible gaming here:

For more information contact:

Anders Sims
Director of Communications
Tel: +358 457 342 8228

Mattias Lindquist
Communications Manager
Tel: +46 729 75 23 26


About Us

Paf (Ålands Penningautomatförening) was founded on Åland in 1966 for raising funds to support public good and is owned and licensed by the regional government of the Åland Islands. Today, Paf is an international gaming operator with over 400 online games including slots, casino, poker, betting, bingo and lotteries. Paf also has physical gaming operations on land and sea, with about 1,500 slot machines and 55 gaming tables aboard ships in the Baltic Sea and the North Sea, in Paf Casino on Åland and Casino Sunborn in Gibraltar. Paf is dedicated to developing socially and environmentally sustainable money gaming entertainment for its customers. In 2016, the Paf Group had a total revenue of €113 million and a profit of €15.2 million. The contribution to public good in 2016 was €20 million. The group has over 400 employees, with offices in Mariehamn, Stockholm, Tallinn and Madrid. For more information, please go to




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