Finding Stories at Bath in Bloom
To launch her new floral design studio Stories, a Bristol based florist dressed quirky shop 'Found' for 50th Bath in Bloom festival
To celebrate its golden anniversary of entering the RHS 'In Bloom' show, Bath put on some special events to earn its title as 'City of Flowers'. Within the city, floral sculptures in golden hues decorated public spaces, and neighbourhoods collaborated to display themed beds covering all colours. Within the windows of Bath's stunning Georgian shop fronts something really special is happening: florist teams have created striking displays to participate in the celebration of flowers.
Voted by Vogue in the top 100 boutique shops and handpicked by Glamour magazine as a 'Must See', Bath's exclusive store 'Found' needed something fresh and unique to dress their windows; representing their quirky, chic concept store. Bristol based floral artist, Jules from new floral studio Stories teamed up with Marie Parry of Mim's Flower Shed to create a stunning wild meadow-inspired window box. Showcasing some of the very best British flowers from Organic Blooms; from the stunning blue Cornflower to the neon sunset of Crocosmia. Scented with delicate lavender and dahlia, the flowers smell every bit as fresh as they look.
Author Cynthia Occelli said, "For a seed to achieve its greatest expression, it must come completely undone. The shell cracks, its insides come out and everything changes. To someone who doesn't understand growth, it would look like complete destruction." Sometimes total destruction is a form of regeneration and for Jules Laming, it meant an exciting new career path. Dressing the Found window seemed the perfect platform from which to launch Stories.
Created from a life changing event, Jules had the idea for Stories: a floral design studio that specialises in sympathy flowers, with a side line in window dressing and events. Stories creates sustainable, beautiful, boutique & bespoke floral arrangements to celebrate the Stories of people's lives in a vibrant homage to their character. "Everybody has a story and Stories is about representing an aspect of that person's story through really beautiful flowers. Found is a perfect partnership, since they are recognised for their unique, artisan feel. Marie and I met at the Tallulah Rose Flower School in Bath, and shared a similar ethos of choosing sustainable, organic flowers to create genuine bespoke pieces."
Julie's own story of her mother who passed away last year is a testament to the power of flowers. "Whenever I think of my Mum, there were always flowers around; I wanted something special to commemorate that." Having found a local florist, Jules managed to arrange getting the 'tone' of her mother's sympathy flowers to celebrate her attributes. "It was a stunning arrangement and once we'd removed it from the coffin; it became the centrepiece to the table, which gave my mum presence during her remembrance. Each guest was given a small bouquet from the arrangement to remember my mum. I know it's what she would have wanted."
Found is delighted with the collaboration saying, "We're thinking about keeping the window display all year round: it encapsulates the ethos of Found so aptly and is a real talking point for customers. Jules and Marie have created something truly special".
To find out more about the wonderful bespoke boutique arrangements Jules can create, please send her an email to julie@stories-fds.co.uk
Stories is a floral design studio, based in Bristol. Specialsing in bespoke bereavement arrangements to commemorate those you love with a fitting floral tribute, Stories tell your loved ones' story through flowers.
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